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Uncategorized

Is Your Brand Safe?

gravatar
By Joanna Peña-Bickley
 · 
October 18, 2006
 · 
1 min read

Are you pro or against working with ad networks?
Why?

If you, either through an internal department or an agency, work with ad networks, are you happy with the placements your ads get through ad networks?
Why or why not?

What is your biggest fear about relying on ad networks for the placement of your ads?
How have you tackled this?

Should mid sized & smaller publishers (the interactive ad long tail) be made to categorize their content in an open market place?

If so who should regulate and publicize publisher compliance?

If there were such a service would you pay for membership that helped protect brands through categorization and fine based penalties for non compliance?

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