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Latest in: advertising
Advertising · Branding · Something I Found

on: mcdonalds free wifi

fry-fi anyone?  As you all know I am a minimalist at heart.  There is an art to just enough. I'm loving it!  
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By Joanna Peña-Bickley
 · 
August 8, 2010
Digital Video · Interactive Marketing · Marketing Speak

ON: Advertising’s Evolution

This is a great video created by ad agency Scholz & Friends.  The animation details the dramatic shift in the marketing reality over the last 100 years. What I love about this video is that …
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By Joanna Peña-Bickley
 · 
January 17, 2009
Digital Video · Interactive Marketing · Marketing Speak

ON: Advertising’s Evolution

This is a great video created by ad agency Scholz & Friends.  The animation details the dramatic shift in the marketing reality over the last 100 years. What I love about this video is that …
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By Joanna Peña-Bickley
 · 
January 17, 2009
Conversations · Interactive Marketing · Social Media · Web 2.0

ON: Being Socialista

Is it a surprise that 85% of adults ages 18-34 use at least one Web 2.0 platform? According Universal McCann's "Media in Mind" study, more than half of adults rely on social media as …
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By Joanna Peña-Bickley
 · 
June 24, 2008
Industry Talk · Interactive Marketing · Marketing Speak · The Soap Box · Thought Of The Day

ON: Speaking To The Consumer

Direct, Advertising, Digital, Search, Retail, Promotions, Word Of Mouth (on and on and on) –  are all used to create awareness, attempt to convert consumers and inspire their loyalty once we have their attention.  …
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By Joanna Peña-Bickley
 · 
May 11, 2008
Industry Talk · Marketing Speak · The Soap Box

ON: Our Business Has Changed – Have You?

The tide has turned. Brands teams that have allowed their brands to be touched by consumers have won and have upped the marketing ante.  Consumer generated content, products ideas and conversations are not going …
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By Joanna Peña-Bickley
 · 
May 4, 2008
Creativity · Something I Found

ON: Illustrative Simplicity

An idea whose time is now. Tags: Illustrative Simplicity, Illustrative Ads, Advertising
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By Joanna Peña-Bickley
 · 
March 13, 2008
Creativity · Something I Found

ON: Illustrative Simplicity

An idea whose time is now. Tags: Illustrative Simplicity, Illustrative Ads, Advertising
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By Joanna Peña-Bickley
 · 
March 13, 2008
Design & UI

ON: Experience Design Matters

Today I was studying along side of my daughter who is preparing for a role in a play.  We were discussing the emotions that her character was feeling and the empathy that she needed …
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By Joanna Peña-Bickley
 · 
November 25, 2007
Branding

ON: Ciroc’s Celeb Brand

Its about who you know! Ciroc knows Puff Daddy. They are so close that Sean ‘P. Diddy’ Combs announced his appointment as Diageo’s Ciroc Vodka Brand Manager and CMO in an Ad Age Q&A …
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By Joanna Peña-Bickley
 · 
October 18, 2007
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