Marketing Speak Archives - Joanna Peña-Bickley

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Latest in: Marketing Speak

The Future of Digital Television

Investment banker Terence Kawaja, founder and CEO of LUMA Partners, is a big-time player in the advertising technology field. His advisory firm, LUMA Partners, has worked to help companies like Google and Yahoo make …

By Joanna Peña-Bickley

July 6, 2014

Advertising · CRM · Marketing Speak · Product Experience · Social Commerce

360 < 365

Business ideas from the least expected players will disrupt your brand faster than advertising can save it. The proof is clear no matter what industry you are in: AirBnB books more rooms that the …

By Joanna Peña-Bickley

May 29, 2014

Branding · Marketing Speak

Building A Brand For The Next Generation of Start Ups

One of the more rewarding experiences I recently had was sharing my brand building methodology with a group of woman leading the next generation of start ups at the Woman's Defense League. Q: …

By Joanna Peña-Bickley

December 16, 2013

Marketing Speak · Social Media

2012’s Most Contagious

Most Contagious 2012 from Contagious

By Joanna Peña-Bickley

December 13, 2012

Creativity · Inspire Me · Marketing Speak

Hot Wheels World Record: Double Loop Dare at the 2012 X Games Los Angeles

In a world where Hot Wheels is battling video games for the hearts, minds and thumbs of young boys everywhere, team Hot Wheels drivers, Tanner Foust and Greg Tracy set a Guinness World Record racing two vehicles …

By Joanna Peña-Bickley

July 20, 2012

Experience Planning · Marketing Speak · Social Data

Generation X Taking The Torch From Baby Boomers

We were the generation once labeled "slackers," detached and melancholic. Now that most of us are flirting with forty, reality doesn't bite nearly as much it seemed when we were younger. According to the …

By Joanna Peña-Bickley

November 2, 2011

Industry Talk · Marketing Speak · Media · Social Data · Strategy

Social Data Guided Media Plans

With every passing day, the benefit of social listening and data becomes more engrained in how we determine where we reach and market to people. If you use social listening to identify marketing insights …

By Joanna Peña-Bickley

September 18, 2011

Marketing Speak · Social Media

on: global social media usage

Social Media week was a great place to confirm what many of us who consider ourselves practitioners know from our expereince with the brands we work with. One of the best presentations was this …

By Joanna Peña-Bickley

February 18, 2011

Experience Planning · Marketing Speak · What I Am Reading

on: the buying brain

During the holiday season I did some facinating reading. On my list was The Buying Brain. It was fanstatically facinating and informative. If you are a marketer of any type this is a must …

By Joanna Peña-Bickley

January 6, 2011

Branding · Marketing Speak · What I Am Reading

on: branding inside of a transparent culture

Give Them Something to Believe In http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=brandculturefinalsml24m-101014230512-phpapp01&stripped_title=brand-culturefinal-sml24m&userName=izball View more presentations from Izzie Zahorian.

By Joanna Peña-Bickley

December 8, 2010

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INSPIRING ORATOR

Joanna is regarded as a headline speaker at conferences, educational and professional organizations. Her subject matter expertise in tech, design, Ai and Web3 is customized to inspire and influence global audiences.

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