CRM Archives - Joanna Peña-Bickley | JoannaPenaBickley.com

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360 < 365

Business ideas from the least expected players will disrupt your brand faster than advertising can save it. The proof is clear no matter what industry you are in: AirBnB books more rooms that the …

By Joanna Peña-Bickley

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CRM · Game Changers · Industry Talk · The Soap Box

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"Do not follow where the path may lead. Go instead where there is no path and leave a trail." - Harold R. McAlindon Over the last few days, I have sat in a number …

By Joanna Peña-Bickley

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Creativity · CRM · Fab Experiences · Social Media

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The marketers and agency at Eurostar just got it right with a simple idea. The launch of Eurostar’s new platform, Eurostar Live brings social media commentary by the public about Eurostar’s destinations to 363 public …

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AlwaysInBeta · CRM · Social Media

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The last 6 months have been huge for Pinterest. Every client I talk to has asked to get in on the Beta. Their growth has inspired over 100 brands to begin pinning. So …

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February 20, 2012

CRM · Location-Based Services · Technology

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The new geo-social targeting applications for marketers such as MomentFeed analyze Twitter feeds and Foursquare check-ins to determine the consumer's purchasing profile on the fly. Using those metrics, brands could send coupons …

By Joanna Peña-Bickley

February 19, 2012

CRM · Marketing Speak · Product Experience · User Studies

on: influential product reviews

Customer product reviews were described as ‘undeniably influential’ in a recent report released by eMarketer. Jeffrey Grau, the report’s author notes that “for many purchases, shoppers find the best advice comes not from family and …

By Joanna Peña-Bickley

November 15, 2010

CRM · Marketing Speak · Product Experience · User Studies

on: influential product reviews

By Joanna Peña-Bickley

November 15, 2010

Consumer Experience · CRM · Fab Experiences · Social Media

on : southwest airline’s chief apology officer

"Without service there are only buyers, not customers" - Lester Wunderman 2009 Southwest Airlines has assembled a team of digitally savvy apologists to reach out to customers they disappointed. Their main task is following up …

By Joanna Peña-Bickley

August 28, 2010

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