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Latest in: CRM
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360 < 365

Business ideas from the least expected players will disrupt your brand faster than advertising can save it. The proof is clear no matter what industry you are in: AirBnB books more rooms that the …
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May 29, 2014

Writing Your Next Symphony

"Do not follow where the path may lead. Go instead where there is no path and leave a trail." - Harold R. McAlindon Over the last few days, I have sat in a number …
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March 28, 2012

Eurostar Live

The marketers and agency at Eurostar just got it right with a simple idea. The launch of Eurostar’s new platform, Eurostar Live brings social media commentary by the public about Eurostar’s destinations to 363 public …
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February 26, 2012

Is Pinterest Right for Your Brand?

The last 6 months have been huge for Pinterest. Every client I talk to has asked to get in on the Beta.   Their growth has inspired over 100 brands to begin pinning. So …
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February 20, 2012

MomentFeed assesses consumers for real-time targeting

    The new geo-social targeting applications for marketers such as MomentFeed analyze Twitter feeds and Foursquare check-ins to determine the consumer's purchasing profile on the fly. Using those metrics, brands could send coupons …
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February 19, 2012

on: influential product reviews

Customer product reviews were described as ‘undeniably influential’ in a recent report released by eMarketer.  Jeffrey Grau, the report’s author notes that “for many purchases, shoppers find the best advice comes not from family and …
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November 15, 2010

on: influential product reviews

Customer product reviews were described as ‘undeniably influential’ in a recent report released by eMarketer.  Jeffrey Grau, the report’s author notes that “for many purchases, shoppers find the best advice comes not from family and …
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 · 
November 15, 2010

on : southwest airline’s chief apology officer

"Without service there are only buyers, not customers" - Lester Wunderman 2009 Southwest Airlines has assembled a team of digitally savvy apologists to reach out to customers they disappointed. Their main task is following up …
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August 28, 2010

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