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August 13, 2018No Comments

#5Things – The Week of 08.14.2018

5 Things with Joanna Peña-Bickley
Week of 08.13.2018
1. The Empathic Civilization: The Race to Global Consciousness in a World in Crisis.
2. Redesigning Air Force One
3. AmericaForce.co
4. Enchanting experience design shout out: Robot Food
5. Ikea's Glocal design

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May 19, 2015No Comments

#IBMiX: Are You Ready-To-Wear The Future?

As we contemplate how to manage a tsunami of data, wearable devices are rendering technology invisible. Smaller, faster computers and microchips, tracking and measuring metrics in real-time are revolutionizing how we connect with the world.

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April 20, 2015No Comments

The Internet of Things: Designing for Magical Moments of Truth

Designing for magical moments of truth has never been more important with the rapid rate of growth of the internet of things. Radically simple design is what makes enchanting experiences.

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December 6, 2013No Comments

Target’s Smart Use of Vine

Creativity, fun and design are at the heart of the Target brand. Target Creative, the company’s in-house team, features a diverse group of art directors, designers, writers and producers who serve as brand experts. After launching a Vine account in July, the Target Creative team was inspired to create shareable content and compelling storytelling via this new six-second looping video format.  Here are some examples of what the team has put out.

To kick off the football season, for example, Target had some fun with game day munchies.

This playful Lite Brite video took 10 people to produce and two weeks to prepare.

Target Creative used Vine’s continuous loop function to create this endless roller coaster ride.

And this one illustrates how Target can make a summer day more enjoyable, as it takes advantage of the platform’s “touch-to-pause” feature.

A more recent production helped followers get into the Halloween spirit with a fun play on pumpkins:

Eight City Target locations have a digital welcome wall that greets guests as they enter the store.


In addition to communicating weekly promotions and local information, they also offer the perfect place to showcase the most recent Vine videos.

December 3, 2013No Comments

Barneys: The Making of a New York Holiday

There is nothing more magical than watching the holidays come to life up and down 5th and Madison Avenues. Barneys has turned their art form into a bit of magical content.

The Making of a New York Holiday from Barneys The Window on Vimeo.

December 2, 2013No Comments

Budweiser’s Twitter-powered knitting machine

Budweiser has released its Christmas campaign, with a Twitter-powered knitting machine named Knitbot.

The knitbot is fitted with a chip that responds to mentions of #jumpers4des. The more mentions - the more jumpers. Once Knitbot’s finished, fans can visit the Budweiser Facebook page for the chance to win a piece of its handiwork.

Screen Shot 2013-12-03 at 8.53.40 AM

[Via The Drum]

Budweiser’s Twitter-powered knitting machine via @jpenabickley

November 28, 2013No Comments


Swissted is an ongoing project by graphic designer mike joyce. Drawing from his love of punk rock and swiss modernism, two movements that have (almost) nothing to do with one another, mike has redesigned vintage punk, hardcore, new wave, and indie rock show flyers into international typographic style posters.

Check it out: http://www.swissted.com

Swissed via @jpenabickley

November 28, 2013No Comments

British Airways – #LookUp Billboard

Who has not every just been mezomorzed by a flight path?
This digital billboard taps into that wonder of flight.

November 27, 2013No Comments

Foot Locker’s Week Of Greatness

Foot Locker just created one of the greatest sports commercials of all time. The “Week of Greatness” campaign featuring several athletes and other sports icons, is one of the best sports retailer spots I have seen in a while.

Foot Locker’s Week Of Greatness via @jpenabickley



Joanna routinely to speaks and keynotes at conferences, corporations, non-profits, educational and professional organizations. Her subject matter expertise is customized to meet the needs of each audience. 

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TALK: Making Magic with Ai

Ai is the tool of the modern magician. At the nascent stages of the another industrial and social revolution, magic + math, multiplied by design makes what is invariable hard — seem remarkably easy.

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Begin the week with a health dose of inspiration, exploration. #5Things is a springboard for creativity, invention and thinking big. Join the optimistic intersection of design, tech and modern life on spaceship earth. 

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