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April 20, 2015No Comments

The Internet of Things: Designing for Magical Moments of Truth

Designing for magical moments of truth has never been more important with the rapid rate of growth of the internet of things. Radically simple design is what makes enchanting experiences.

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May 29, 2014No Comments

360 < 365

Business ideas from the least expected players will disrupt your brand faster than advertising can save it.

The proof is clear no matter what industry you are in:

  1. AirBnB books more rooms that the W Hotels
  2. ZipCar has more daily engagement than Hertz

For each of these brands they have challenged common conventions and made the marketing shift from, 360 degrees of channel interruption and "integration" to creating ideas that deliver 365 days of customer connection.

Ever since I began writing this blog in June 2006 we have conversed about convergence of the digital and physical and Transmedia Brand Experiences. Now that almost every marketer on the planet has a laser focus on the customer experiences I think that it is safe to say that product, campaign and business ideas should be looked at and measured with the same lense. There is no discernible difference between the brand idea and the action a brand takes to endear customers its business.

Moreover when we look at our own customer/client landscape, we know that marketers are now responsible for leading the C-suite to solve real business problems, not just communications problems.

I think that it's safe to say the world has converged and the new equation for marketing and creative success is no longer 360 degrees of one channel idea - but an enduring idea that inspires 365 days of customer connection.

360 < 365 via @jpenabickley

October 24, 20124 Comments

NYC’s Comodo creates Instagram menu

Comodo has launched a campaign encouraging diners to take photos of their food inorder to create a visual menu. Once you snap your Instagram pic with a #comodomenu hashtag - it appears in the resturants Instgram menu.

The Instagram Menu from Raul Mandru on Vimeo.

 

NYC’s Comodo creates Instagram menu via @jpenabickley

March 16, 20111 Comment

on: discussions in google docs

Today, Google has rolled out new social functionality that allows users to discuss shared documents in real-time. This move makes Google Docs much more appealing to the colloaborative consumer.

 

How often do you collaborate on your docs?

on: discussions in google docs via @jpenabickley

March 10, 2011No Comments

on: hellofax

Every once in a while I stumble on to a new tool. This one found me when I was looking to use a neighbors fax machine to send a video production estimate. (yes in the digital age - when we are making digital videos - production estimates still go via fax)  The neighbor was not home - and the B&E charge simply was not worth it.  A quick google search uncovered HelloFax.  Yes! Rage against the machine! HelloFax is a great tool.

Screen shot 2011-03-10 at 8.02.37 AM

You can use your browser to send free faxes sans machine: just enter a phone number, upload a doc (PDFs, JPEGs, etc.), and HF'll deliver it to your desired destination, which, considering it's a fax machine, is probably somewhere the 1990s.

Bookmark http://www.hellofax.com/

 

on: hellofax via @jpenabickley

December 17, 2010No Comments

on: word lense

Word Lense is one of the coolest apps in the iTunes store. The app takes an image stream from the iPhone's camera, applies real-time image processing and pattern recognition tricks to it, and it then "plays" with any text it finds in the scene before displaying it on the iPhone's screen. The PLAY part is the interesting bit. The app developer, Quest Visual, calls it a "real time translating app" and begs you to "turn your iPhone into the dictionary of the future--now!" The app comes with a toy option that lets you reverse words it recognizes in the scene, or delete them altogether.

on: word lense via @jpenabickley

December 9, 2010No Comments

on: moleskine stop motion planner

this is a really cool stop motion film.  i also happen to love doodling and framing out in me moleskine mini planner.

on: moleskine stop motion planner via @jpenabickley

December 1, 2010No Comments

on: bouygues telecom’s facebook platform

Bouygues Telecom launched their facebook platform with a book.

on: bouygues telecom’s facebook platform via @jpenabickley

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FEATURED TALK: Making Magic with Ai

Artificial intelligence (Ai)  is the tool of the modern magician. Amidst the great global reset, and another industrial and social revolution, Ai aided design (a.k.a Generative Design) unites math + magic to make what is has been invariable hard — seem remarkably easy.

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Begin the week with a healthy dose of inspiration and exploration. #5Things is a springboard for creativity, invention and thinking big. Join the optimistic intersection of design, tech and modern life on spaceship earth. 

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