Social Media Archives - Joanna Peña-Bickley

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Latest in: Social Media

Business Insider Intelligence produces Snapchat report

Business Insider Intelligence has produced a report about Snapchat, with some pretty impressive figures. The app has 82 million monthly active users globally, as of May 2014, of whom the majority are female. 70% are …

By Joanna Peña-Bickley

July 8, 2014

Experience Planning · Interactive Marketing · OLA · ON: · Online Media / OLA · Social Media · Technology · Web 2.0 · Website Design

ON: Behind Dibs Film Fest Big Idea

While the idea was simple - The Dibs Film Festival was not an easy production. As many of you know I gave birth to this idea at TracyLocke, then in between gigs (my move …

By Joanna Peña-Bickley

April 14, 2014

Advertising · Social Media

KFC’s #UniteThisXmas

Kentucky Fried Chicken has been running the TV ad below in the build up to Christmas. They’ve now released a second version with the winner selected through a Twitter competition. Dubbed #UniteThisXmas, fans were …

By Joanna Peña-Bickley

December 19, 2013

Apps · New York · Social Media · Social Software · Technology

Instagram’s Mystery Press Event: Instagram Direct

Instagram is holding a mystery press event. In advance of the the event, the company sent out physical Instagram images printed on canvas. Instagram co-founder and CEO Kevin Systrom will be in attendance, which means the announcement should be …

By Joanna Peña-Bickley

December 12, 2013

Advertising · Social Media

Age-gating improvement for alcohol brands on twitter

One of the biggest challenges for alcohol brands is how they connect with an age-appropriate audience. To address this on Twitter, They have rolled out an improvement to the age-gating experience on Twitter.com, iOS, …

By Joanna Peña-Bickley

December 7, 2013

Creativity · Digital Video · Social Media

Target’s Smart Use of Vine

Creativity, fun and design are at the heart of the Target brand. Target Creative, the company’s in-house team, features a diverse group of art directors, designers, writers and producers who serve as brand experts. After …

By Joanna Peña-Bickley

December 6, 2013

Creativity · Social Media

Budweiser’s Twitter-powered knitting machine

Budweiser has released its Christmas campaign, with a Twitter-powered knitting machine named Knitbot. The knitbot is fitted with a chip that responds to mentions of #jumpers4des. The more mentions - the more jumpers. Once Knitbot’s …

By Joanna Peña-Bickley

December 2, 2013

Branded Content · Creativity · Social Media

Coca-Cola Lets You Create Your Own Ugly Christmas Sweater

Let the festivus begin! Coca-Cola has unveiled a microsite that lets you generate your own ugly Christmas sweater—as a final touch to complete the year-end holidays. The ‘Coke Zero Ugly Sweater Generator’ lets users mix …

By Joanna Peña-Bickley

November 24, 2013

Social Media · Something I Found

BodyForm

This is still one of my fav. social media moments of the year. On October 8th Richard Neill sent this Facebook post to Bodyform. Here is the Response Video from BodyForm's CEO It was …

By Joanna Peña-Bickley

December 26, 2012

Social Media · Viral

The 1st Social Calendar By Lavazza

The Italian coffee brand Lavazza, who has made a name for themselves creating traditional calendars for twenty years, has taken the leap in to social media with “Opera Viva”. Opera Viva is the first Social …

By Joanna Peña-Bickley

December 26, 2012

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