OLA Archives - Joanna Peña-Bickley | JoannaPeñaBickley.com

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Latest in: OLA

ON: Behind Dibs Film Fest Big Idea

While the idea was simple - The Dibs Film Festival was not an easy production. As many of you know I gave birth to this idea at TracyLocke, then in between gigs (my move …

By Joanna Peña-Bickley

April 14, 2014

Media · OLA

Interactive spending to outpace Olympic, election growth

ZenithOptimedia predicts that Internet ad spending will increase of 16% through 2014, adding that it will constitute more than half of the industry's growth for the first time. GroupM's Adam Smith said digital should …

By Joanna Peña-Bickley

December 6, 2011

Digital Video · Experience Planning · Fab Experiences · OLA · Online Media / OLA · Social Software · Something I Found

on: uniqlo’s lucky switch

Who says banner ads don't work? UNIQLO proves we may be doing it wrong! Uniqlo developed a banner ad campaign so compelling, unique and interesting that bloggers and viewers actually took ownership of the …

By Joanna Peña-Bickley

August 10, 2010

Consumer Experience · Digital Video · OLA · Online Media / OLA

ON: Direct Response Video

Last week I sat on a panel at a digi-day conference on video. Our topic was DRTV in the digital space. For those of you digi-rati that don't do TV, DRTV stands for Direct …

By Joanna Peña-Bickley

April 18, 2010

Consumer Experience · Digital Video · OLA · Online Media / OLA · Uncategorized

ON: Direct Response Video

Last week I sat on a panel at a digi-day conference on video. Our topic was DRTV in the digital space. For those of you digi-rati that don't do TV, DRTV stands for Direct …

By Joanna Peña-Bickley

April 18, 2010

Marketing Speak · OLA · Online Media / OLA · Social Media · Uncategorized

ON: Diesel’s Dirty Thirty

I opened in ON:InBox and found this invite to the Diesel SFW XXX event. Even I was stunned by this one. http://embed.break.com/NTc3MjQ5Diesel SFW XXX - Watch more free videos So does it sell? Are …

By Joanna Peña-Bickley

September 26, 2008

Marketing Speak · OLA · Online Media / OLA · Social Media

ON: Diesel’s Dirty Thirty

I opened in ON:InBox and found this invite to the Diesel SFW XXX event. Even I was stunned by this one. http://embed.break.com/NTc3MjQ5Diesel SFW XXX - Watch more free videos So does it sell? Are …

By Joanna Peña-Bickley

September 26, 2008

Consumer Experience · Design & UI · Experience Design · Experience Planning · Flash · Get In The Game - Gaming · Inspire Me · OLA · Online Media / OLA · Web 2.0

ON: Wario Lands YouTube Shake

Check it out at http://www.youtube.com/experiencewii

By Joanna Peña-Bickley

September 21, 2008

OLA · Online Media / OLA

ON: The IAB’s Rich Media Measurement Guidelines

After a 30-day period of public comment and review, the Interactive Advertising Bureau (IAB) has published the Rich Media Measurement Guidelines. IAB "Rich media" ads are online ads with elements that users can interact …

By Joanna Peña-Bickley

December 23, 2007

OLA · Online Media / OLA · The Next Big Thing

ON: MTV’s Think

MTV has recruited 51 youngsters - one from every state, plus another from Washington, D.C. - to cover the 2008 election. The 08 Digital Democracy is ramping up and Viacom properties are leading the …

By Joanna Peña-Bickley

December 20, 2007

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