Fab Experiences Archives - Joanna Peña-Bickley

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Latest in: Fab Experiences

Five Things You Should Experience This Week: 1.5.2015

By Joanna Peña-Bickley

January 4, 2015

Culture · Design & UI · Digital Video · Fab Experiences · New Media

24 Hours of Happy

This week there has been a frenzy of music video innovation. From Bob Dylan's Like a Rolling Stone Interactive video to Pharrell Williams, 24 Hours of Happy its we are seeing a music video comeback …

By Joanna Peña-Bickley

November 23, 2013

Creativity · CRM · Fab Experiences · Social Media

Eurostar Live

The marketers and agency at Eurostar just got it right with a simple idea. The launch of Eurostar’s new platform, Eurostar Live brings social media commentary by the public about Eurostar’s destinations to 363 public …

By Joanna Peña-Bickley

February 26, 2012

Design & UI · Fab Experiences · Web 2.0

on: ibm’s sector seven

This is a fantastic, state of the art experience. Check it out at http://www.ibmpower.com/

By Joanna Peña-Bickley

January 31, 2011

Design & UI · Experience Design · Fab Experiences · New Media · Something I Found · Web 2.0

on: project hope

Jigsaw a creative group based out of Milwaukee came up with an heart-warming interactive exhibit at St. Vincents Regional Cancer Center at St. Mary’s Hospital where 7,000 guests could engage with a 45′ X 7′ rear-projecting interactive …

By Joanna Peña-Bickley

December 11, 2010

Creativity · Experience Planning · Fab Experiences · Location-Based Services

on: jay-z: decoded

Jay-Z has partnered with Bing! to create an interactive treasure hunt . When you discover places in the book, online and off, you can “decode” them. Check out the Decoded site - http://bing.decodejay-z.com/?fbid=bx5X8b8DMcd&wom=false

By Joanna Peña-Bickley

October 31, 2010

Consumer Experience · CRM · Fab Experiences · Social Media

on : southwest airline’s chief apology officer

"Without service there are only buyers, not customers" - Lester Wunderman 2009 Southwest Airlines has assembled a team of digitally savvy apologists to reach out to customers they disappointed. Their main task is following up …

By Joanna Peña-Bickley

August 28, 2010

Branded Content · Creativity · Fab Experiences · New Media · Social Media · Viral

on: diesel’s facepark

All the cool kids say so... social media is bullshit. Diesel hosted an "analog" party to engage people in Germany with the brand. They encouraged people to get off the computer (and stop reading …

By Joanna Peña-Bickley

August 13, 2010

Digital Video · Experience Planning · Fab Experiences · OLA · Online Media / OLA · Social Software · Something I Found

on: uniqlo’s lucky switch

Who says banner ads don't work? UNIQLO proves we may be doing it wrong! Uniqlo developed a banner ad campaign so compelling, unique and interesting that bloggers and viewers actually took ownership of the …

By Joanna Peña-Bickley

August 10, 2010

Consumer Experience · Creativity · Design & UI · Experience Design · Fab Experiences · Web 2.0

on: creative errors

A large part of experience design is designing for the we know the user will do and then taking it a step further in designing for what we know they can do. Error pages are often …

By Joanna Peña-Bickley

August 3, 2010

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