All the cool kids say so... social media is bullshit. Diesel hosted an "analog" party to engage people in Germany with the brand. They encouraged people to get off the computer (and stop reading blogs like this) and go out to meet instead of tweet.
Thanks to @adsoftheworld for the find. Check out http://adsoftheworld.com/media/ambient/diesel_be_stupid_facepark to view the case study.
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Why not do both?
Interpersonal skills are invaluable in order to make friends and build trust which is what sales and marketing are all about.
Remember it’s like joining a gathering at a cocktail party; you wouldn’t shout across the room at people to exchange ideas. It is more important to join the conversation after listening to what is being said, and then adding a useful or relatated tidbit of information, correct?
Why not do both?
Interpersonal skills are invaluable in order to make friends and build trust which is what sales and marketing are all about.
Remember it’s like joining a gathering at a cocktail party; you wouldn’t shout across the room at people to exchange ideas. It is more important to join the conversation after listening to what is being said, and then adding a useful or relatated tidbit of information, correct?