We all have partners. For those agencies who were not born digital - they have created partnerships with small digital shops who have specialization in different areas of digital. when What did BBDO really do? When the awards were handed our those of us on the Silicon Alley were scratching our heads when BBDO took all the credit for the amazing digital experience of Voyeur tht came out of Big Spaceship.
Many of us at large agencies do often use the nimble small digital creative shops to execute our ideas and
The Italian coffee brand Lavazza, who has made a name for themselves creating traditional calendars for twenty years, has taken the leap in to social media with “Opera Viva”. Opera Viva is the first Social Calendar by Lavazza created in partnership with Instagram and overseen by digital artist Marco Brambilla.
This photo of Secretary of State, Hillary Clinton, sporting sunglasses on C17 plane texting is the latest meme to sweep the internet. HRC, the badass, has her very own dedicated Tumblr, Texts from Hillary. The Tumblr site is the creation of of D.C. PR guys Adam Smith and Stacy Lambe. The gag is based on two very similar photos — shot last October by Kevin Lamarque (Reuters) and Diana Walker (Time)
When I saw the photo back in October, I could totally relate to the commentary about wearing sunglasses inside -- hey when you look good in them you want to wear them everywhere and badasses usually do. More importanlty, rather than looking hungover or like a vampire, Clinton embodies the third thing someone wearing sunglasses inside might be — cooler than your brain could possibly comprehend.
Secretary of State Hillary Clinton is much more than a muse to woman. It's very satisfying when one of the most powerful women in the "free world" inspires Internet brilliance. This photo reinforces she is a bad ass and so do the results: Texts from Hillary has been shared on 46,100 Facebook profiles, generating 172,054 likes or comments.
Follow the the sites generating fuel for this viral fire:
This modern take on a classic fairy tale speaks volumes about where we are as a society. The story begins with the murder of the infamous Big Bad Wolf. The tale incorporates the way we take in media today. Starting with a headline in the Guardian, reports online, announcements and subsequent discussions on Twitter, and then the inevitable YouTube videos, complete with crude computer-generated reenactments and even a revelation of new evidence that shows the Wolf suffers from asthma.
I love the use of a timeless tale with a modern twist which demonstrates how we consume and interact with a good story. The best part of this story is that it positioned the The Guardian as willing partner in the quest to find the truth.
Did you know that there is a revolution going on in the streets of America? What started rally cry to 90,000 redeemers, rebels and radicals has turned into a thundering movement that is sweeping across the country. #OCCUPYWALLSTREET has morphed into a full-fledged peaceful movement.
In June, as our elected leaders played a game of chicken with our unstable economy by manufacturing a debt crisis that would lead to the downgrade of America’s credit rating, the anti-consumerism magazine Adbusters registered the domain occupywallstreet.org. While the majority of American’s watched in disgust as elected official left for summer vacations instead of solving the problems they were elected to fix, an independent affinity group registered occupywallst.org. This is where the movement’s official site is now hosted. Not long after the registration of the sites, Anonymous, a hacker activist group, encouraged it's members to flood into lower Manhattan, set up tents, kitchens, peaceful barricades and occupy Wall Street for a few months.
For those of you unfamiliar with Anonymous, they were involved in the protests in Tunisia and Egypt. During the 2011 Egyptian revolution, Egyptian government web sites, along with the website of the ruling National Democratic Party, were hacked into and taken offline by Anonymous. The sites remained offline until President Hosni Mubarak stepped down. Anonymous also has ties to Wikileaks, further explaining the sighting of the Wikileaks truck at the protest sites.
One of the most consistent complaints from the protesters has been the lack of un-biased reporting of the real issues by the mainstream, corporate-owned press. No one knows if Anonymous plans to hack any U.S. news organizations, but based on past activities, it seems its a real possibility. Given the recent ridiculing and dismissive nature of Time Warner’s / CNN’s recent coverage by Erin Burnett or even interviews like the ones conducted by the Business Insider, I would not be surprised if Anonymous was already working on a plan.
Corporate-owned media outlets claim that the movement lacks a focus, however if you’ve have watched the content they have distributed or taken part in a rally you would hear three things:
The middle of American has realized they can have as much influence as corporations have with the use of technology and social media: Thus we are the 99% (http://wearethe99percent.tumblr.com)
“DEMOCRACY NOT CORPORATOCRACY”: Protestors feel that corporations have bought and corrupted our democracy by influencing elected leaders to stand behind policies that hurt the American worker. They stand for the American workers and are fighting for proper representation in Washington.
There is a better way: Protesters hope that their peaceful actions lead to a new social dynamic in America. Protestors are demanding accountability from a Presidential Commission tasked with ending the influence money has over our representatives in Washington.
The movement’s core message, which is often lost in AdBusters anti-consumerism message, is that 1% of the population has profited wildly from the last 20 years and the other 99% have seen zero. Special interest money has corrupted our system. That's not sustainable. It's not fair. And it's not the America that 99% of Americans want. If this is a democracy, those numbers should matter.
You may have also seen images of protestors wearing Masks. Those are Guy Falkes masks. This is a disguise used by members of Anonymous to protect their identities and brand their activities. Guy Fawkes was part of a plot to overthrow the king of England in the early 1600s and his character was made popular in the comic book V for Vendetta.
A Growing National Movement As protesters and citizen journalists share their stories in Zuccotti Park (near Wall Street), Los Angeles, Washington D.C., Chicago and other cities across the country, we have recorded a groundswell of conversations and interactions taking place online. There are daily additions to the URLs who are covering and enabling this revolution. You can visit http://www.occupytogether.org/ to get in on the local action in your area.
We are people of Substance. We are supportive and sympathetic to the protesters. They are showing enormous courage in the face of seemingly all-powerful institutions. They are being arrested, maced and harassed without the protection of a free-press. They are mocked, laughed at and even toasted with champagne from high-price balconies and yet they remain peaceful.
Joanna routinely to speaks and keynotes at conferences, corporations, non-profits, educational and professional organizations. Her subject matter expertise is customized to meet the needs of each audience.
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