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April 14, 2014No Comments

ON: The Live Banner

Over the years I have been ambivalent about the banner, in the early 90's I was all over it, then by 97 I was done with it, when we started this up tick to Web 2.0 in 2004 I was back in it with rich media.  Every time I about to give up on the banner, someone comes up with something
to makes me change my minds. (call me a flip, flopper but the banner is back and users do respond to them.)  Last week, it was Apple’s
extension of the ‘I’m a Mac’ campaign into an interaction
between skyscraper and banner to take a swipe at Vista.

This week, it’s
a clever little exercise for LIVE news
and entertainment website SOL. Rather than selling static banner space – because, let’s face it, who clicks on
those any more – three copywriters took turns updating the space with messages
relevant to whatever news was appearing on the homepage at the time.

Apparently, it runs off a pen tablet and a custom publishing tool via
Flash Media Server, and over 1000 unique ads have been created since the launch
of the campaign.
For our part, we think this is very, very smart – how much
more likely are your eyes to be drawn to something connected to the content
you’re actively seeking out? Top marks Mediafront, and a can of Red
Bull
to those long suffering creatives.

ON: The Live Banner via @jpenabickley

April 14, 2013No Comments

ON: Voyeur

We all have partners.  For those agencies who were not born digital - they have created partnerships with small digital shops who have specialization in different areas of digital. when What did BBDO really do?  When the awards were handed our those of us on the Silicon Alley were scratching our heads when BBDO took all the credit for the amazing digital experience of Voyeur tht came out of Big Spaceship.

Many of us at large agencies do often use the nimble small digital creative shops to execute our ideas and

all came as a surprise to us when

ON: Voyeur via @jpenabickley

February 3, 2011No Comments

on: google’s art project

Have you every wanted to spend a year exploring art museums from around the world?  Google's Art Project will help you do just that in a few moments.

Picture 1

At their new site, http://www.googleartproject.com , you will discover and view hundreds of artworks using their street view technology. You will be able to view all the works of art with incredible zoom levels, and even create and share your own collection of masterpieces.

Check out the site at: http://www.googleartproject.com

 

on: google’s art project via @jpenabickley

January 2, 2011No Comments

on: 2011

Happy New Year!

Screen shot 2011-01-02 at 11.35.13 PM

Thanks for all of your views, comments, retweets and support in 2010. My blog is pretty useless without the your enthusiasm, ideas, tips and exceptional work. Thanks for your support in 2010.  Here's to a very social 2011!

on: 2011 via @jpenabickley

December 14, 2010No Comments

on: facebook’s map of the world

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A Facebook intern interested in seeing how political borders affect friendships around the globe has created a map of the world by sampling data from the social network's 500 million user base.  This unique visualization of facebook's data is rather telling.  The map displays friendships as lights on a deep blue background. The eastern half of the United States and Europe shine the brightest, while China, Russia and central Africa, where Facebook has little presence, are mainly dark.

 

Download the image at http://sphotos.ak.fbcdn.net/hphotos-ak-snc4/hs1382.snc4/163413_479288597199_9445547199_5658562_14158417_n.jpg

 

on: facebook’s map of the world via @jpenabickley

August 30, 2010No Comments

on: boss bottled. night.

The sweet smell of boss can captures the night life perfectly. The site pulls in live tips and facts about how to have a great night life while wearing your Boss in a city where the nightlife is about to begin.

Screen shot 2010-08-28 at 6.11.24 PM 

Screen shot 2010-08-28 at 6.18.55 PM
 

Check out this beautifully designed site at: http://www.boss-fragrances.co.uk/mens-fragrances/boss-bottled-night/always-night/?lc=gb
 

on: boss bottled. night. via @jpenabickley

August 30, 2010No Comments

on: boss bottled. night.

The sweet smell of boss can captures the night life perfectly. The site pulls in live tips and facts about how to have a great night life while wearing your Boss in a city where the nightlife is about to begin.

Screen shot 2010-08-28 at 6.11.24 PM 

Screen shot 2010-08-28 at 6.18.55 PM
 

Check out this beautifully designed site at: http://www.boss-fragrances.co.uk/mens-fragrances/boss-bottled-night/always-night/?lc=gb
 

on: boss bottled. night. via @jpenabickley

August 30, 2010No Comments

on: boss bottled. night.

The sweet smell of boss can captures the night life perfectly. The site pulls in live tips and facts about how to have a great night life while wearing your Boss in a city where the nightlife is about to begin.

Screen shot 2010-08-28 at 6.11.24 PM 

Screen shot 2010-08-28 at 6.18.55 PM
 

Check out this beautifully designed site at: http://www.boss-fragrances.co.uk/mens-fragrances/boss-bottled-night/always-night/?lc=gb
 

on: boss bottled. night. via @jpenabickley

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