The Soap Box Archives - Joanna Peña-Bickley

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Latest in: The Soap Box

Industry Talk · The Soap Box

Insight – Do you have one or not?

In the agency world, its a word you hear a lot. In a consumer centric world it's what you NEED to be relevant to a collaborative audience. For me it's a word I hear …

By Joanna Peña-Bickley

May 20, 2012

CRM · Game Changers · Industry Talk · The Soap Box

Writing Your Next Symphony

"Do not follow where the path may lead. Go instead where there is no path and leave a trail." - Harold R. McAlindon Over the last few days, I have sat in a number …

By Joanna Peña-Bickley

March 28, 2012

Conversations · Industry Talk · The Soap Box

Act With Conviction

The notion of taking action without conviction defies the conventional wisdom to think before you act. The truth is, creativity isn't about wild talent as much is it is about getting things done. To …

By Joanna Peña-Bickley

March 25, 2012

Industry Talk · New York · The Soap Box

The Road Not Taken

Two roads diverged in a wood, and I,I took the one less traveled by,And that has made all the difference. Robert Frost's The Road Not Taken was the inpiration behind my Making Ideas Work session. …

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Inspire Me · New Media · The Soap Box

24 Hours of #Reality

Al Gore, whose 2006 documentary, "An Inconvenient Truth," was the first PowerPoint presentation to ever win an Academy Award, is conducting a 24-hour presentation this Thursday to do what the two-hour film could not: convince skeptics …

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The Next Big Thing · The Soap Box

on: digital+marketing

Seven months ago I left Madison Ave. For years, I preached and practiced, award-winning digital, social and direct methods with the biggest brands on earth. In the early part of 2009, while working on …

By Joanna Peña-Bickley

September 12, 2011

The Soap Box

on: a stand for japan

On March 11, 2011, a huge 8.9 earthquake and subsequent tsunami hit Japan, causing widespread destruction. President Obama has already released a statement sending "deepest condolences" and promising support to the stricken country. "The United States …

By Joanna Peña-Bickley

March 11, 2011

New York · The Soap Box

on: #nycparentsunite

Tomorrow parents from all over NYC are uniting and marching on NYC's City Hall to fight for funding for our public schools. You can participate by spreading the word or attenting the event. …

By Joanna Peña-Bickley

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Social Media · The Soap Box

on: a national day of unplugging

In about an hour I will be participating in a great experiment. For 24 hours, starting at sundown Friday March 4, 2011, people across the nation will reclaim time, slow down their lives and …

By Joanna Peña-Bickley

March 4, 2011

New York · The Soap Box · Web 2.0 · Web World

on: 2011

Happy New Year! Thanks for all of your views, comments, retweets and support in 2010. My blog is pretty useless without the your enthusiasm, ideas, tips and exceptional work. Thanks for your support in …

By Joanna Peña-Bickley

January 2, 2011

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