Game Changers Archives - Joanna Peña-Bickley

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Latest in: Game Changers

Future Of Wearable Tech

Sensors, Wearable tech, and personal eco-systems are all the rage, but the craze goes beyond connected eyewear such as Google Glass and smart timepieces such as Apple's rumored iWatch. Wearable technology is an undeniable trend …

By Joanna Peña-Bickley

July 7, 2014

Advertising · Game Changers · Industry Talk · Marketing Speak · Media · New Media · Something I Found

The Future of Digital Television

Investment banker Terence Kawaja, founder and CEO of LUMA Partners, is a big-time player in the advertising technology field. His advisory firm, LUMA Partners, has worked to help companies like Google and Yahoo make …

By Joanna Peña-Bickley

July 6, 2014

Advertising · Creativity · Game Changers · Industry Talk · The Next Big Thing

#CannesLions Contenders

As the Cannes Lions festivites have gotten underway and the predictions have been noted and posted, the shortlist for 2012 is about to reveal a few winners. For me, I ask a few simple questions …

By Joanna Peña-Bickley

June 18, 2012

Branded Content · Changing The Game · Game Changers · The Next Big Thing

Coke’s new comprehensive “liquid” marketing strategy

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here …

By Joanna Peña-Bickley

April 23, 2012

CRM · Game Changers · Industry Talk · The Soap Box

Writing Your Next Symphony

"Do not follow where the path may lead. Go instead where there is no path and leave a trail." - Harold R. McAlindon Over the last few days, I have sat in a number …

By Joanna Peña-Bickley

March 28, 2012

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