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Latest in: Branded Content

Barneys: The Making of a New York Holiday

There is nothing more magical than watching the holidays come to life up and down 5th and Madison Avenues. Barneys has turned their art form into a bit of magical content. The Making of …
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December 3, 2013

Coca-Cola Lets You Create Your Own Ugly Christmas Sweater

Let the festivus begin! Coca-Cola has unveiled a microsite that lets you generate your own ugly Christmas sweater—as a final touch to complete the year-end holidays. The ‘Coke Zero Ugly Sweater Generator’ lets users mix …
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November 24, 2013

Curators of Sweden

This one has balls! In 2011, Sweden became the first country in the world to let go of an official communication channel and hand it over to our citizens. Together with the Swedish Institute …
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June 22, 2012

Nike’s Back To The Future Fundraiser

Wieden + Kennedy's spot for Nike featured Bill Hader, Christopher Lloyd, Tinker Hatfield, Donald Fullilove and KD star in a film about the most famous shoes never made, in an effort to support the …
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May 21, 2012

Building Loyalty For CPG Brands

This week I had a great chat with Kate Kaye from ClickZ  Read more at: http://www.clickz.com/clickz/news/2172529/ryan-partnerships-pena-bickley-talks-brand-champions-video
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May 3, 2012

The Shops at Target

Target recenlty revealed its new micro-niche retail strategy. Like many retailers they are picking up edgy trendsmart shops from Miami to SF—and plugging these mini boxes inside the larger Target retail box. This concept is not a new …
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April 30, 2012

Coke’s new comprehensive “liquid” marketing strategy

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here …
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April 23, 2012

Burberry Eyewear Collection Music Videos

Burberry has approached traditional advertising with a great new entertaining spin to introduce its Summer 2012 Eyewear Collection. The fashion brand has teamed up with a selection of emerging British musicians, who have all …
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April 17, 2012

on: ben and jerry’s leftover characters

May the 14th is World Fair Trade Day and Ben and Jerry’s is encouraging consumers to donate any leftover characters in their tweets to a linked story, which will extol the virtues of Fair Trade. …
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May 10, 2011

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