Joanna Peña-Bickley | @jojobickley
Artist. Activist. Inventor. Designer of Enchanting Experiences

Head of Design, Internet of Things @ Amazon AWS

Ms. Joanna Peña-Bickley, is a 21st century renaissance woman, a design technologist, known as the mother of Cognitive Experience Design. She is propelled by a multidisciplinary acumen in design, data, media and technology, her insatiable curiosity moves the C-Suite beyond obvious ideas and products, towards enduring market making experiences for the connected era. 

Joanna’s award-winning artist hand has helped the world’s most recognized companies and brands, such as Land Rover, Nokia, Sephora, American Express, John Deere, Boeing, MTV, Pepsi, and Jay Z imagine and make innovative breakthroughs, with a philosophy of radical collaboration, empathetic conviction and remarkable digital craft.  Whether creating one of the first streaming video players, that changed the delivery of live news events for ABC, designing the first banking app for the Apple Watch, that made banking personal again for Citibank, or reinventing the connected car as a cognitive mobility platform for General Motor’s OnStar, Joanna’s tenacious creativity disrupts industry and makes new markets.

Named a Power Woman of New York, 2019 Digital Design President at D&AD, 2019 Juror at Cannes Lions, Legacy Board Member of The Female Quotient and one of Silicon Alley’s “Top 100 Rising Stars,” her creativity, leadership and activism are fueled by the belief that data and creativity are inextricably linked to designing inventions that matter for business and Spaceship Earth. Joanna stands as a powerful voice and advocate for women in the fields of tech and design. Her inspirational leadership and activism has advanced the inclusion of women on US currency, the S.T.E.A.M.D. education movement, digital literacy for women and girls globally, as well as increased funding for public school music and arts programs, making her a sought after speaker at conferences such as AdTech, IxDA, CES, The One Show, WNorth, AOL Data Summit, SxSW, D&AD, TriBeCa Film Festival and C2 Montreal.

You can follow Joanna as she explores spaceship earth on: TwitterBehance or LinkedIn

Interested In Joanna as a speaker, panel, podcast guest or interview? 
See her Speaker Profile, Book a Date or simply Contact Her.


 Creativity is piercing the mundane to find the magical.

- Joanna Peña-Bickley



Joanna routinely to speaks and keynotes at conferences, corporations, non-profits and professional organizations. Her Subject matter expertise is customized to meet the needs of each audience. 

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TALK: Making Magic with Ai


Ai is the tool of the modern magician. At the nascent stages of the another industrial and social revolution, Magic + Math multiplied by Design makes what is we know is invariable hard — seem remarkably easy.

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Explores and introduces watchers to the optimistic intersection of design, emerging tech and modern life on spaceship earth. 

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