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Head of HumanFX Research & Design, Alexa Devices @ Amazon  
Founder, Design Fellow, Designed By Us™ | Co-Founder, Earth DNA
CEO, CognitiveExperience.Design Foundation



Joanna Peña-Bickley, is a 21st century renaissance woman, a design technologist, known as the mother of Cognitive Experience Design. She is propelled by a multidisciplinary acumen in design, code, data, media and technology, her insatiable curiosity moves the C-Suite beyond obvious ideas and products, towards enduring market making experiences for the connected era. 

Joanna’s award-winning artist hand has helped the world’s most recognized companies and brands, such as Land Rover, Nokia, Sephora, American Express, John Deere, Boeing, MTV, Pepsi, and Jay Z imagine and make innovative breakthroughs, with a philosophy of radical collaboration, empathetic conviction and remarkable digital craft.  Whether creating one of the first streaming video players, that changed the delivery of live news events for ABC, designing the first banking app for the Apple Watch, that made banking personal again for Citibank, reinventing the connected car as a cognitive mobility platform for General Motor’s OnStar, or inventing new Alexa Devices for Amazon, Joanna’s tenacious creativity disrupts industry and makes new markets.


Named one of 2020’s Most Powerful Women Internationally by Fortune, a Power Woman of New York, 2019 President of the D&AD Digital Jury and one of Silicon Alley’s “Top 100 Rising Stars" her creativity and excutive design leadership are fueled by the belief that human truth, data and creativity are inextricably linked to designing inventions that matter for business and Spaceship Earth. Joanna stands as a powerful voice, community organizer and advocate for women in the fields of design and tech. Her inspirational leadership and activism has advanced the inclusion of women on US currency, the S.T.E.A.M.D. education movementdesign and digital literacy for women and girls globally, as well as increased funding for public school music and arts programs, making her a sought after speaker at conferences such as Cannes Lions, IxDA, CES, The One Show, WNorth, SxSW, D&AD, TriBeCa Film Festival, 3% Conference, C2 Montreal and Fortune's Brainstorm Design.

You can follow Joanna as she explores spaceship earth on: TwitterBehance or LinkedIn


Interested In Joanna as a speaker, panel, podcast guest or interview?  See her Speaker Profile, Book a Date or simply Contact Her.



Thoughtful, visionary leadership powered by a belief in life long learning, a dedication to public service, kindness and justice.

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  • Generative, formative & evaluative research acumen
  • Applied human factors, ergonomics & anthropometric inquiry
  • Cognitive Experience & Ergonomics
  • Customer Experience + Data Strategy
  • Design Thinking Master Facilitator
  • User Interface Design: Graphic, Touch, Voice, Gesture & Thought
  • Ai: Conversational Modeling, Natural Language Processing & Understanding
  • Artificial intelligence: Computer Vision, Machine Learning
  • Industrial Design: 3D Printing, Laser Cutting & CNC Carving
  • Protoyping: Figma, Sketch, Adobe Creative Suite, InVision, Flinto, Framer.js,
  • Research Tools: UserTesting, Qualtrics
  • Front End Dev: HTML5, CSS3, REACT, PHP & MySQL, Node JS, p5.js

Speaking Engagments


Joanna routinely to speaks and keynotes at conferences, corporations, non-profits, educational and professional organizations. Her subject matter expertise is customized to meet the needs of each audience. 

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Book A Date with Joanna
+ ReadyToWear The Future Blog
+ CognitiveExperience.design
+ DesignedByUs.org


TALK: Making Magic with Ai

Ai is the tool of the modern magician. At the nascent stages of the another industrial and social revolution, magic + math, multiplied by design makes what is invariable hard — seem remarkably easy.

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#5Things Live


Begin the week with a health dose of inspiration, exploration. #5Things is a springboard for creativity, invention and thinking big. Join the optimistic intersection of design, tech and modern life on spaceship earth. 

Connect with Joanna as she explores spaceship earth

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