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Biography
Renaissance
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PRESENTLY
Founder & CEO, Vibes Ai
Fellow, A.I. Design Corps & Host, DesignedBy.Show Podcast
Board Member: CaringKind, EarthDNA, & Global Refuge

ALUMNI
Design Executive at Alexa Devices at Amazon Lab126, Amazon Web Services, IBM and Uber  

OFFICIAL BIO.
Joanna Peña-Bickley, a design engineer, is known as the mother of Cognitive Experience Design and a pioneer in generative A.I. She is propelled by multidisciplinary acumen in research, design, technology and media.  Her dedication to lifelong learning and insatiable curiosity has produced 150+ enduring, market making products and smart experiences for the Ai era.

Joanna’s award-winning hand has galvenized earth's most recognized brands and companies, such as IBM, Land Rover, L'Oréal, Sephora, American Express, Boeing, NASA, MTV, Pepsi and Jay Z, to imagine and launch transformational inventions, products and services with a philosophy of radical collaboration and remarkable craft. Whether creating one of the first streaming video players that changed the delivery of live news for ABC, designing the first banking app on the Apple Watch for Citibank, reinventing the connected car as a smart mobility platform for General Motors, inventing new A.I. powered Alexa Devices at Amazon, or reimagining the way world moves goods for Uber, Joanna’s customer obsession and tenacious creativity delivers business results.

Named one of Fortune's Most Powerful Women, a 2022 Hispanic Star, a Power Woman of New York and a D&AD Jury President her visionary, executive leadership is fueled by a mission to design inventions that work for everyone, everywhere, everyday. Joanna stands as a dynamic voice, organizer and advocate for women and girls in the fields of design and tech. As a passionate advocate, her transformative work has not only catalyzed the representation of women on US currency, but also propelled advancements in refugee resettlement and the promotion of STEAMD education for women and girls. Her efforts have elevated AI literacy and fueled workforce enhancement through her work in the AI Design Corps. These notable accomplishments have made her a coveted advisor to legistalors, CEOs and a keynote speaker at prestigious conferences, including Fortune's Brainstorm Design, CES, Cannes Lions, the World Economic Forum, The One Show, SxSW, AWS re:Invent, the TriBeCa Film Festival and C2 Montreal.

Interested in Joanna as a speaker, panelist or interview? See her Speaker Profile, click on Book a Date or contact her.

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Joanna is a results driven, visionary who balances rigor & wonder to artfully solve human problems. Her inspirational vision and passion for action learning impassions, mobilizes and develops teams to craft human experiences that deliver results.

Joanna believes that design is a journey of lifelong learning and unrelenting upskilling. She approaches every invention, product or service with an insistance on the highest standards that use a combination of skills, methods and tools.

Skills

Research: Qualitative & Quantitative Generative, Formative, Evaluative research.

Industrial Design: 3D Modeling, 3D Printing, Laser Cutting & CNC Carving

Human Interface Design: Visual, Touch, Voice/Conversation Sound, Gesture, Taste and Brain | Menu Driven, Touch Grapical Interfaces.

Systems Design: System Decompisition, Conceptual Data Modeling and Entity Relationship Model.

Cognitive Experience Design: Human Factors, Cognitive Ergonomics, Neuroergonomics

Computational Design: Parametric + generative geometry, geometric modeling, algorithmic generative modeling

Natural Language Processing (NLP): named entity recognition (NER), Part of Speech tagging (POS), Text catagorization, machine translation.

Natural Language Understanding (NLU): relation extraction, semantic parsing, sentiment analysis, paraphrase & natural language inference, dialog agents, summarization

Machine Learning Modeling: Classification Algorithms, Regression Analysis Neural Networks, and Ensenble. 

Methods


Research: Field, Human Factors & anthropometric inquiry, human reliability, usability, survey, correlational, applied experimentation, data havesting, longitudinal studies, probability sampling, Stratified random sampling, Cluster sampling, Cross-tabulation, TURF Analysis.

BioDesign: Anthropometric & human musculoskeletal data usage to inform Biomimetic, Biomimicry, Biomechatronic design, sensors & physiological measurement systems (EEG, EMG, PPG, GSR)

Interface Design: command line, graphical user interface (GUI), menu driven, form-based, natural language

Computational Design: HTML5, CSS3, PHP, MySQL, Node JS, REACT.JS, p5.js, Python, Lambda

Systems Design: Capture & simulate, Designbe & Synthesize, Validation & Verification, Specify & refine.

Cognitive Experience Design: Mental Workload Measurement, Brain and Inhibitory Mechanisms, Non-linear Effects of Neuromodulation, Attentional Dynamics and Dominance Effects, Performance Monitoring and Effort Withdrawal.

Machine Learning Modeling: Scikit-learn, decision tree, Support Vector Machine (SVM), perceptron, Generative Adversarial Networks (GANs), Anomaly Detection, Stacking, random forest

Tools

Research & Data Science: Pen, Paper, Calipurs, Excel, ClickTake, UsabilityHub, UserTesting, Qualtrics,Tableau, D3.js, MATLAB, Tensor Flow, Weights & Biases, CSAT, Star Ratings, Net Promoter Scores 

Design Operations: GSUITE, Word, Excel, Keynote, Powerpoint, Monday.com, Zoom, Expensify, Concur, PlanGuru, Xero, Asana, Jira, Conflux, notion.so 

Industrial Design: Spline, AutoCAD 360, 3ds Max,Fusion360, Inventor, Rhino3D, GrassHopper

Computational & Interface Design: Sketch, Figma, NotePad, BBEdit, Visual Studio Code, Blue Works, Xcode, Sublime Text, VoiceFlow, Python 3, SQL, TensorFlow, Google Cloud ML Engine, Pytorch.

Protoyping: Figma + Framer.js, Sketch, AdobeXD, InVision, Flinto, Qt Design Studio, Marvel, Proto.io.

Product Design Testing: TrymyUI, UserZoom, UserTesting, Validately, Loop11, UsabilityHub, Crazy Egg, Userlytics, HotJar, ClickTale, TestRail

Generative & Parametric Design: Fusion 360 from Autodesk, NodeBox OpenGL, GenerativeComponents, Grasshopper 3d, Rhinoceros 3D, VIKTOR, Marionette, Trimble SketchUp, Modelur, NodeBox, Geo Pattern, Korpus, Everypixel, Geo Pattern, Korpus, Everypixel

Inspiring Orator

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Joanna is regarded as a thought leader and headline speaker at the conferences. Her subject matter expertise in AI, Ethics & Workforce Development is customized to inspire and influence global audiences. 

+ View Talks | + Book Joanna To Speak
 
+ Ready-To-Wear The Future Blog
+ CognitiveExperience.design
+ AiDesignCorps.org

Featured Talks
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Artificial intelligence (AI) is the tool of the modern inventors. Amidst the great global transition, AI aided product design accelerates what is invariable complex seem indistinguishable from magic.

+ Presentations | + Videos  | + Articles

Host of Designed By
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DesignedBy.show invites you to join the audacious trailblazers transforming our world for the next 100 years.

CONNECT WITH JOANNA AND COMPANY AS SHE EXPLORES SPACESHIP EARTH

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