@font-face {font-family: 'SIFONN_PRO';src: url('https://joannapenabickley.com/wp-content/uploads/2021/01/SIFONN_PRO.woff') format('woff');}@font-face {font-family: 'IBMPlexSans-Bold';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Bold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-ExtraLight';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-ExtraLight.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-BoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-BoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Italic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Italic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-ExtraLightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-ExtraLightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Light';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Light.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-LightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-LightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Medium';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Medium.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-MediumItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-MediumItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Regular';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Regular.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-SemiBoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-SemiBoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Thin';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Thin.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-SemiBold';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-SemiBold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-ThinItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-ThinItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Bold';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Bold.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Bold.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Bold.otf') format('undefined');}@font-face {font-family: 'IBMPlexSans-BoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-BoldItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-BoldItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-BoldItalic.otf') format('undefined');}@font-face {font-family: 'IBMPlexSans-Regular';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Regular.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Regular.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Regular.otf') format('undefined');}@font-face {font-family: 'IBMPlexSans-Italic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Italic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Italic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Italic.otf') format('undefined');}@font-face {font-family: 'IBMPlexSans-ExtraLight';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-ExtraLight.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-ExtraLight.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-ExtraLight.otf') format('undefined');}@font-face {font-family: 'IBMPlexSans-MediumItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-MediumItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-MediumItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-MediumItalic.otf') format('undefined');}@font-face {font-family: 'IBMPlexSans-ExtraLightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-ExtraLightItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-ExtraLightItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-ExtraLightItalic.otf') format('undefined');}@font-face {font-family: 'IBMPlexSans-Thin';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Thin.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Thin.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Thin.otf') format('undefined');}@font-face {font-family: 'IBMPlexSans-TextItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-TextItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-TextItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-TextItalic.otf') format('undefined');}@font-face {font-family: 'IBMPlexSans-SemiBold';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-SemiBold.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-SemiBold.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-SemiBold.otf') format('undefined');}@font-face {font-family: 'IBMPlexSans-Text';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Text.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Text.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Text.otf') format('undefined');}@font-face {font-family: 'IBMPlexSans-Medium';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Medium.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Medium.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Medium.otf') format('undefined');}@font-face {font-family: 'IBMPlexSans-Light';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Light.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Light.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Light.otf') format('undefined');}@font-face {font-family: 'IBMPlexSans-ThinItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-ThinItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-ThinItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-ThinItalic.otf') format('undefined');}@font-face {font-family: 'IBMPlexSans-SemiBoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-SemiBoldItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-SemiBoldItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-SemiBoldItalic.otf') format('undefined');}@font-face {font-family: 'IBMPlexSans-LightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-LightItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-LightItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-LightItalic.otf') format('undefined');}@font-face {font-family: 'IBMPlexMono-Bold';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-Bold.woff') format('woff');}@font-face {font-family: 'IBMPlexMono-BoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-BoldItalic.woff') format('woff');}@font-face {font-family: 'IBMPlexMono-ExtraLight';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-ExtraLight.woff') format('woff');}@font-face {font-family: 'IBMPlexMono-ExtraLightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-ExtraLightItalic.woff') format('woff');}@font-face {font-family: 'IBMPlexMono-MediumItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-MediumItalic.woff') format('woff');}@font-face {font-family: 'IBMPlexMono-Light';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-Light.woff') format('woff');}@font-face {font-family: 'IBMPlexMono-Medium';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-Medium.woff') format('woff');}@font-face {font-family: 'IBMPlexMono-Text';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-Text.woff') format('woff');}@font-face {font-family: 'IBMPlexMono-ThinItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-ThinItalic.woff') format('woff');}@font-face {font-family: 'IBMPlexMono-Regular';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-Regular.woff') format('woff');}@font-face {font-family: 'IBMPlexMono-SemiBoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-SemiBoldItalic.woff') format('woff');}@font-face {font-family: 'IBMPlexMono-TextItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-TextItalic.woff') format('woff');}@font-face {font-family: 'IBMPlexMono-LightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-LightItalic.woff') format('woff');}@font-face {font-family: 'IBMPlexMono-Italic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-Italic.woff') format('woff');}@font-face {font-family: 'IBMPlexMono-SemiBold';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-SemiBold.woff') format('woff');}@font-face {font-family: 'IBMPlexMono-Thin';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-Thin.woff') format('woff');}
JPB

Head of HumanFX Research & Design, Alexa Devices @ Amazon  
Board Chair, Design Fellow, Design Corps | Board Member, Earth DNA
CEO, CognitiveExperience.Design Foundation | Host, DesignedBy.Show Podcast

 

Engineering-Enchantment

Joanna Peña-Bickley, a design technologist, known as the mother of Cognitive Experience Design and pioneer in Ai aided, generative design is a 21st century renaissance woman. She is propelled by a multidisciplinary acumen in research, design, technology and media. Her insatiable curiosity moves the C-Suite beyond obvious ideas and products, towards enduring market making experiences, platforms and devices for the connected era.

Joanna’s award-winning artist hand has guided the world’s most recognized companies and brands, such as Land Rover, Nokia, Sephora, American Express, John Deere, Boeing, MTV, Pepsi, NASA and Jay Z imagine and launch innovative breakthroughs, with a philosophy of radical collaboration, empathetic conviction and remarkable digital craft. Whether creating one of the first streaming video players, that changed the delivery of live news events for ABC, designing the first banking app for the Apple Watch, that made banking personal again for Citibank, reinventing the connected car as a smart mobility platform for General Motors, or inventing new Ambient Intelligent Alexa Devices and experiences for Amazon, Joanna’s customer obsession and tenacious creativity disrupts industry and delivers business results.

 

Named one of 2020’s Most Powerful Women Internationally by Fortune, a Power Woman of New York, 2019 D&AD Jury President and a Silicon Alley Rising Star her imagination and visionary executive design leadership are fueled by a mission to design inventions that work for everyone, everywhere, everyday. Joanna stands as a powerful voice, organizer and advocate for women and girls in the fields of design and tech. Her inspirational activism has advanced the inclusion of women on US currency, the S.T.E.A.M.D. education movementdigital literacy and work force re-skilling, and increased funding for public school music and arts programs, making her a sought after keynote speaker at conferences such as CES, Cannes Lions, World Economic Forum, The One Show, WNorth, SxSW, D&AD, TriBeCa Film Festival, 3% Conference, C2 Montreal and Fortune's Brainstorm Design.

You can follow Joanna as she explores spaceship earth on Twitter or LinkedIn.

 

Interested In Joanna as a speaker, panel, podcast guest or interview?  See her Speaker Profile, Book a Date or simply Contact Her.

 

SpeakerProfile-Buttion
Influence_Header
InfluenceStats
Skills-Header

SKILLS

  • Research: Generative, Formative, Evaluative, Qualitative & Quantitative

  • Industrial Design: 3D Modeling, 3D Printing, Fabrication, Laser Cutting & CNC Carving

  • Human Interface Design: Visual, Touch, Voice, Sound & Conversation Gesture, Taste and Brain | Menu Driven, Touch Grapical Interfaces

  • Systems Design: System Decompisition, Conceptual Data Modeling and Entity Relationship Model.

  • Cognitive Experience Design: Human Factors, Cognitive Ergonomics, Neuroergonomics

  • Computational Design: Parametric + generative geometry, geometric modeling, algorithmic generative modeling

  • Natural Language Processing (NLP): named entity recognition (NER), Part of Speech tagging (POS), Text catagorization, machine translation.

  • Natural Language Understanding (NLU): relation extraction, semantic parsing, sentiment analysis, paraphrase & natural language inference, dialog agents, summarization

  • Machine Learning Modeling: Classification Algorithms, Regression Analysis Neural Networks, and Ensenble. 

METHODs

  • Research: Field, Human Factors & anthropometric inquiry, human reliability, Usability, Survey, correlational, applied experimentation, data havesting, longitudinal studies, probability sampling, Stratified random sampling, Cluster sampling, Cross-tabulation, TURF Analysis.

  • BioDesign: Anthropometric & human musculoskeletal data usage to inform Biomimetic, Biomimicry, Biomechatronic design, sensors & physiological measurement systems (EEG, EMG, PPG, GSR)

  • Interface Design: command line, graphical user interface (GUI), menu driven, form-based, natural language

  • Computational Design: HTML5, CSS3, PHP, MySQL, Node JS, REACT.JS, p5.js, Python, Lambda

  • Systems Design: Capture & simulate, Designbe & Synthesize, Validation & Verification, Specify & refine.

  • Cognitive Experience Design: Mental Workload Measurement, Brain and Inhibitory Mechanisms, Non-linear Effects of Neuromodulation, Attentional Dynamics and Dominance Effects, Performance Monitoring and Effort Withdrawal

  • Machine Learning Modeling: Scikit-learn, decision tree, Support Vector Machine (SVM), perceptron, Generative Adversarial Networks (GANs), Anomaly Detection, Stacking, random forest

TOOLS

  • Research & Data Science: Pen, Paper, Calipurs, Excel, ClickTake, UsabilityHub,UserTesting, Qualtrics,Tableau, D3.js, MATLAB, Tensor Flow, Weights & Biases
  • Industrial Design: Spline, AutoCAD 360, 3ds Max, Fusion360, Inventor, Rhino3D, GrassHopper
  • Computational & Interface Design: Sketch, Figma, NotePad, BBEdit, Visual Studio Code, Blue Works, Xcode, Sublime Text, Python 3, SQL, TensorFlow, Google Cloud ML Engine, Pytorch.
  • Protoyping: Figma + Framer.js, Sketch, AdobeXD, InVision, Flinto, Qt Design Studio, Marvel, Proto.io.

 

SPEAKING ENGAGEMENTS

Talks_Image_jpb

Joanna is a known as a headline speaker and keynote at conferences, corporations, non-profits, educational and professional organizations. Her subject matter expertise is customized to meet the needs of each audience. 
View Talks   |   + Book Joanna To Speak

+ Tune In To DesignedBy.show Podcast
+ ReadyToWear The Future Blog
+ CognitiveExperience.design
+ DesignedByUs.org

 

FEATURED TALK: Making Magic with Ai

Artificial intelligence (Ai)  is the tool of the modern magician. Amidst the great global reset, and another industrial and social revolution, Ai aided design (a.k.a Generative Design) unites math + magic to make what is has been invariable hard — seem remarkably easy.

 + Presentations  |   + Videos    |    + Articles

VODCAST: #5THINGS LIVE

5Things

Begin the week with a healthy dose of inspiration and exploration. #5Things is a springboard for creativity, invention and thinking big. Join the optimistic intersection of design, tech and modern life on spaceship earth. 

Connect with Joanna as she explores SPACESHIP EARTH

JoannaPenaBickley_Logo_White
Substance_logo-Large
LOGO-CXD
DBU_Logo
twitter-1
instagram-1
facebook-1
youtube-1
Linktree44
Copy link
Powered by Social Snap