Online Media / OLA Archives - Joanna Peña-Bickley

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Latest in: Online Media / OLA

ON: Behind Dibs Film Fest Big Idea

While the idea was simple - The Dibs Film Festival was not an easy production. As many of you know I gave birth to this idea at TracyLocke, then in between gigs (my move …

By Joanna Peña-Bickley

April 14, 2014

Advertising · Branded Content · Online Media / OLA · The Next Big Thing

Curators of Sweden

This one has balls! In 2011, Sweden became the first country in the world to let go of an official communication channel and hand it over to our citizens. Together with the Swedish Institute …

By Joanna Peña-Bickley

June 22, 2012

Online Media / OLA · Something I Found

Poor Media Placement – Context Matters

Sometimes I ponder why clients allow media agencies to serve their impressions in such a random method. Check out the irony in this placement. When I clicked through I was taken to a site …

By Joanna Peña-Bickley

October 28, 2011

Online Media / OLA · Social Media · Social Software · Web 2.0

on: us twitter usage stats

Despite it's new design twitter's numbers in the US seem to have fallen this past year. Pew released a study that shows only 8% of Americans online use Twitter – this was far lower than the …

By Joanna Peña-Bickley

December 14, 2010

Conversations · Location-Based Services · Online Media / OLA · Social Software

on: facebook deals

Last week FB launched Facebook Deals, the new service allows “stores, restaurants and businesses to offer promotions and discounts to users of Facebook’s location tool, Places.” Using Places, users can see what offers are …

By Joanna Peña-Bickley

November 14, 2010

Digital Video · Experience Planning · Fab Experiences · OLA · Online Media / OLA · Social Software · Something I Found

on: uniqlo’s lucky switch

Who says banner ads don't work? UNIQLO proves we may be doing it wrong! Uniqlo developed a banner ad campaign so compelling, unique and interesting that bloggers and viewers actually took ownership of the …

By Joanna Peña-Bickley

August 10, 2010

Marketing Speak · Online Media / OLA · Web 2.0 · What I Am Reading

on: a little privacy

The IAB tells congress that It's privacy bills may harm business and consumers. Mike Zaneis, Vice President of Public Policy, testified before the U.S. Congress to express the advertising industry’s serious reservations about two …

By Joanna Peña-Bickley

August 4, 2010

Design & UI · Mobile · Online Media / OLA

on: the nissan leaf iAD

the world's first mass-marketed 100% electric car on the world's first new mobile advertising platform -- the Apple iAD. the future is now.

By Joanna Peña-Bickley

July 10, 2010

Consumer Experience · Digital Video · OLA · Online Media / OLA

ON: Direct Response Video

Last week I sat on a panel at a digi-day conference on video. Our topic was DRTV in the digital space. For those of you digi-rati that don't do TV, DRTV stands for Direct …

By Joanna Peña-Bickley

April 18, 2010

Consumer Experience · Digital Video · OLA · Online Media / OLA · Uncategorized

ON: Direct Response Video

Last week I sat on a panel at a digi-day conference on video. Our topic was DRTV in the digital space. For those of you digi-rati that don't do TV, DRTV stands for Direct …

By Joanna Peña-Bickley

April 18, 2010

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