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July 6, 2014No Comments

The Future of Digital Television

Investment banker Terence Kawaja, founder and CEO of LUMA Partners, is a big-time player in the advertising technology field. His advisory firm, LUMA Partners, has worked to help companies like Google and Yahoo make multimillion-dollar acquisitions, and his industry knowledge makes him one of the tech world's most respected minds. Kawaja has built this presentation after talking to people in the digital media business as well as people in the traditional "linear" television industry.

See a softer side of Kawaja in this four-minute music video Kawaja wrote and produced from the Cannes Lions advertising festival.

November 27, 2013No Comments

Foot Locker’s Week Of Greatness

Foot Locker just created one of the greatest sports commercials of all time. The “Week of Greatness” campaign featuring several athletes and other sports icons, is one of the best sports retailer spots I have seen in a while.

Foot Locker’s Week Of Greatness via @jpenabickley

December 26, 2012No Comments


This is still one of my fav. social media moments of the year. On October 8th Richard Neill sent this Facebook post to Bodyform.

Here is the Response Video from BodyForm's CEO

It was all worth a great laugh!

BodyForm via @jpenabickley

December 7, 2012No Comments


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SoundGap is a really cool personal notification service that notifies you when new music from your favorite artists and bands are added to Spotify and Rdio. based on your personal taste profile. If you a music love, this app will keep you from missing a music release again.


Sign up for the Beta at http://soundgap.fm/

SoundGap via @jpenabickley

October 16, 2012No Comments

The DNC Mocks Romney Tax Plan With Faux Website

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Just try and click on that "Get the Details" button.  Its a blast! check it out at http://www.romneytaxplan.com/

The DNC Mocks Romney Tax Plan With Faux Website via @jpenabickley

August 6, 20121 Comment

Facebook introduces advanced targeting tools for Page posts

Facebook has started to add post targeting options for age, gender, ‘Likes’ and more, and this new suite of tools is meant to be rolled out to all pages over the next few weeks. The new list of target options is extensive, but the targeting will apply only to updates in the newsfeed, meaning that friends of fans who don’t meet the target’s criteria can still see the post when a friend ‘Likes’ or comments on it. Page admins are already able to target updates by language and location, but these additional features will help reduce noise and make posts more relevant to different audiences.


[Via: we are social]

Facebook introduces advanced targeting tools for Page posts via @jpenabickley

May 5, 2012No Comments



Moqups is an unique app based on HTML5 and SVG that allows you to quickly create crisp looking vectorial mockups.  Get in on the beta at: http://moqups.com

Moqups via @jpenabickley



Joanna routinely to speaks and keynotes at conferences, corporations, non-profits, educational and professional organizations. Her subject matter expertise is customized to meet the needs of each audience. 

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TALK: Making Magic with Ai

Ai is the tool of the modern magician. At the nascent stages of the another industrial and social revolution, magic + math, multiplied by design makes what is invariable hard — seem remarkably easy.

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Begin the week with a health dose of inspiration, exploration. #5Things is a springboard for creativity, invention and thinking big. Join the optimistic intersection of design, tech and modern life on spaceship earth. 

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