Facebook has started to add post targeting options for age, gender, ‘Likes’ and more, and this new suite of tools is meant to be rolled out to all pages over the next few weeks. The new list of target options is extensive, but the targeting will apply only to updates in the newsfeed, meaning that friends of fans who don’t meet the target’s criteria can still see the post when a friend ‘Likes’ or comments on it. Page admins are already able to target updates by language and location, but these additional features will help reduce noise and make posts more relevant to different audiences.


[Via: we are social]

Facebook introduces advanced targeting tools for Page posts via @jpenabickley