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December 12, 2013No Comments

Instagram’s Mystery Press Event: Instagram Direct

Instagram is holding a mystery press event. In advance of the the event, the company sent out physical Instagram images printed on canvas. Instagram co-founder and CEO Kevin Systrom will be in attendance, which means the announcement should be big.

Live Blogging:

Instagram launches Instagram Direct, lets you share photos and videos privately with friends.  Rise of the private network?

Key Features: new messaging feature that lets users send text, video, and photo messages to each other privately.

"Communication is not about photography, necessarily. If we were about photography we're built into cameras, but we're not, we're built into phones." Instagram up to this point focused on photos and videos — "moments" — as Instagram calls them.

"Messaging adds a third dimension to the app that lets people communicate using words and to do so privately, if you'd like. Sometimes you want to be able to share not with everyone, but just with a specific group," 





Instagram’s Mystery Press Event: Instagram Direct via @jpenabickley

November 26, 2013No Comments

Hybrid vs. Native


“Should I go Hybrid or Native?” It’s a question that’s being asked more and more frequently by both experienced and inexperienced mobile developers. What’s decided will have a significant effect on your budgets, capabilities, and the overall reach of your mobile applications.

This great whitepaper provides direction before deciding on a path forward. Proper education and a better understanding of what to anticipate before acting will help ensure your mobile strategy is properly aligned with your overall business objectives.

Click Here To Download This White Paper

Hybrid vs. Native via @jpenabickley

November 25, 2013No Comments



Wonder is what SAT prep should look like. Studying for the SAT is normally just plain boring. Wonder changes that. It makes SAT prep effortless and enjoyable using game-based learning, addictive mechanics, and cutting edge personalization algorithms.

Check it out at: http://wonderbeta.com/

[via wonderbeta.com & the beta list]

Wonder via @jpenabickley

October 29, 2013No Comments

Re-imagining the Affordable Care Acts’s Insurance Exchange

Right as the U.S. government shut down on Oct. 1, the new national health-care exchange went live at healthcare.gov. The digital platform was intended to faciliate 48 million people who want to buy health insurance under the provisions of the Affordable Care Act.  In the first week nearly 9.5 million people visited HealthCare.gov but only 0.04 percent of them actually enrolled in a health plan through the site. Now after 3 weeks nearly 20 million Americans have now experienced the broken HealthCare.gov website first hand.


From Screens that don't load, to long waits via Web chats and disconnected databases the site is one of the most public technology SNAFUs in recent history.  It's important to note that Healthcare.gov isn’t just a website; it’s supposed to be a platform for building health-care marketplaces. Visiting the site should be as easy as it is to purchase car insurance or even purchasing a flight from Kayak.com

After hearing President Obama’s press conference and conducting an initial heuristics examination of the exchange platform, we decided to put the politics aside and unite our networks of digital professionals to help the administration fix and improve our government’s healthcare exchange.

I invite you to take action and join me and our all-star panel of digital design, user experience, and technology thought-leaders who will share their insights and ideas on how - together - we can improve the https://www.healthcare.gov digital experience for 48 million uninsured Americans.

Mark your calendars: On Thursday, November 7, 2013 at 1PM EST via a Public Google Hangout we will share what we have found and give concrete ideas on who this digital platform should be in service to the american people.


Research & Information Sources:


Video & News Coverage:




Re-imagining the Affordable Care Acts’s Insurance Exchange via @jpenabickley

December 7, 2012No Comments


Screen Shot 2012-12-07 at 11.18.21 AM

SoundGap is a really cool personal notification service that notifies you when new music from your favorite artists and bands are added to Spotify and Rdio. based on your personal taste profile. If you a music love, this app will keep you from missing a music release again.


Sign up for the Beta at http://soundgap.fm/

SoundGap via @jpenabickley

July 10, 2012No Comments

PSFK’s 2012 Future of Retail

Contemporary shoppers demands are constantly evolving as they adopt new devices small enough to throw in a pocket or purse.

A few trends that continue to become common place are Service w/ Opt In, Shopper Coaching, Auto Curated Content & Fit with a Click.  Each of these examples is covered beautiflly on PSFK's Future of Retaill Report.  They also demonstrate how brand champions stay connected with the retailer long after they have left the store.

PSFK presents Future of Retail Report 2012

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PSFK’s 2012 Future of Retail via @jpenabickley

June 21, 2012No Comments

Nike+ FuelBand & RGA Roar into Cannes

"Life is a sport. Make it count."

Yes it is and I try every day to make it count -- now I can keep track of how I make it count with My Nike+ FUELBAND.  I love mine. From the moment I got it I understood the motivational power of it. This is why it won the CyberLion.  This is the perfect example of the post digital world!


From RGA: Nike came to us with an idea: a device that tracks your daily activity and a common, universal metric called Fuel for every active body out there. They asked us to design the entire user experience. We ensured ease of use: set your goal, and get from red to green. If you meet your goal, animations celebrate your performance. Hit a streak and Fuelie shows up to cheer you on. Data visualisations show where you were most active daily, weekly, monthly, and beyond. We created Bluetooth synch technology so when you finish your day, your Fuel is wireless synced to the platform. NikeFuel levels the playing field, and fits into your life. #Counts

See their entry here: http://judgeseyesonly.com/nike-fuelband


The genious behind this is no matter what shoe I am wearing (adidas glide4) Nike+ is my personal motivator, eco-system and service i subscribe to.

Nike+ FuelBand & RGA Roar into Cannes via @jpenabickley

June 21, 2012No Comments


This is such a cool little app! Upload your images, tag them with media, e-commerce and social profiles and share them with the world. It's easy and fun! ThingLink has lots of tags to play with - Flickr, Facebook, Soundcloud, Twitter, YouTube, Vimeo, TED, Eventbrite, Mailchimp, Topspin, Amazon, Best buy, Etsy, Spotify, iTunes and Mashable.  Try it!  http://www.thinglink.com/

ThingLink via @jpenabickley

May 28, 2012No Comments


uSpeak is a new playful way to discover and learn languages. The service is free, fun and gets you to fluency in no time.

Screen Shot 2012-05-28 at 2.48.10 PM


Sign up for the Beta at: http://www.uspeaklanguages.com

uSpeak via @jpenabickley

Speaking Engagments


Joanna routinely to speaks and keynotes at conferences, corporations, non-profits, educational and professional organizations. Her subject matter expertise is customized to meet the needs of each audience. 

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TALK: Making Magic with Ai

Ai is the tool of the modern magician. At the nascent stages of the another industrial and social revolution, magic + math, multiplied by design makes what is invariable hard — seem remarkably easy.

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#5Things Live


Begin the week with a health dose of inspiration, exploration. #5Things is a springboard for creativity, invention and thinking big. Join the optimistic intersection of design, tech and modern life on spaceship earth. 

Connect with Joanna as she explores spaceship earth