Brand Troubles Archives - Joanna Peña-Bickley

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Latest in: Brand Troubles

Re-imagining the Affordable Care Acts’s Insurance Exchange

Right as the U.S. government shut down on Oct. 1, the new national health-care exchange went live at healthcare.gov. The digital platform was intended to faciliate 48 million people who want to buy health …

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This is a a story of Social Media gone terribly wrong... Or is it? Tuesday I was researching Starbucks' most recent campaign launch when I ran across, Filmmaker, Robert Greenwald's documentary about the union …

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ON: Scam Car Warranty Calling Campaign

Has your cell phone been ringing off the hook with calls from new and interesting phone numbers you have never seen before? Shoot...My cell phone is ringing again. The number on the screen is …

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ON: Wrangler’s Why?

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ON:The National Youth Anti-Drug Media Campaign

The National Youth Anti-Drug Media Campaign and Above the Influence expose stoners in their natural habitat to promote drug awareness. I can't remember the last time I had such mixed feelings about a piece …

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