Brand Troubles Archives - Joanna Peña-Bickley

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Latest in: Brand Troubles

Re-imagining the Affordable Care Acts’s Insurance Exchange

Right as the U.S. government shut down on Oct. 1, the new national health-care exchange went live at healthcare.gov. The digital platform was intended to faciliate 48 million people who want to buy health …

By Joanna Peña-Bickley

October 29, 2013

Advertising · Brand Troubles

on: summer’s eve’s talking vagina controversy

Hey ladies - Summer's Eve is back! After last years disastrous campaign that told woman to douche before asking for a raise, they have launched a series of talking hand-puppet vaginas, as part of its new "Hail …

By Joanna Peña-Bickley

July 26, 2011

Brand Troubles

ON: The Hijacking of Starbucks

This is a a story of Social Media gone terribly wrong... Or is it? Tuesday I was researching Starbucks' most recent campaign launch when I ran across, Filmmaker, Robert Greenwald's documentary about the union …

By Joanna Peña-Bickley

May 26, 2009

Brand Troubles · Consumer Experience · New Media

ON: Scam Car Warranty Calling Campaign

Has your cell phone been ringing off the hook with calls from new and interesting phone numbers you have never seen before? Shoot...My cell phone is ringing again. The number on the screen is …

By Joanna Peña-Bickley

May 8, 2009

Brand Troubles · Consumer Experience · New Media · Uncategorized

ON: Scam Car Warranty Calling Campaign

Has your cell phone been ringing off the hook with calls from new and interesting phone numbers you have never seen before? Shoot...My cell phone is ringing again. The number on the screen is …

By Joanna Peña-Bickley

May 8, 2009

Brand Troubles · Consumer Experience · New Media

ON: Scam Car Warranty Calling Campaign

Has your cell phone been ringing off the hook with calls from new and interesting phone numbers you have never seen before? Shoot...My cell phone is ringing again. The number on the screen is …

By Joanna Peña-Bickley

May 8, 2009

Brand Troubles

ON: Wrangler’s Why?

Why? Why ask Why? Wrangler the definition of an all American bravado brand seems to have taken its brand to an existential place that does not connect with the people who buy their jeans. …

By Joanna Peña-Bickley

September 28, 2008

Brand Troubles

ON: UMA vs. Lancome

What do you get when your lazy web master forgets to pull down the your last campaign? French Cosmetic Titan, Lancome, has just found out. The company is being accused of continuing to use …

By Joanna Peña-Bickley

May 10, 2008

Brand Troubles

ON:The National Youth Anti-Drug Media Campaign

The National Youth Anti-Drug Media Campaign and Above the Influence expose stoners in their natural habitat to promote drug awareness. I can't remember the last time I had such mixed feelings about a piece …

By Joanna Peña-Bickley

November 28, 2007

Brand Troubles

ON:The National Youth Anti-Drug Media Campaign

By Joanna Peña-Bickley

November 28, 2007

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