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April 28, 2019No Comments

Design Ethics with Data

The reality is if you are a design leader whose sitting on the side lines waiting for something to happen, the opportunities in the fourth industrial revolution will pass you by. The time to think, act and impact is now.

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Design Ethics with Data via @jpenabickley

February 17, 2019No Comments

Design 2020

Design 2020

In 2019, we are all in a race to 2020.

Generation Z has arrived, and they expect intelligently designed brand experiences.  Gen Z’s 44 billion dollars of disposable income has triggered a tsunami of change as industry races towards 2020. In a recent C-suite study, 68 percent of C-suite executives expect their enterprise organizations to emphasize customer experience over products. During industry’s dance with disruption, Design has elevated itself at the new seat of power at the table and in the boardroom.

That seat comes with expectations that design will act as a conductor of a symphonic enterprise. Great design leaders share the same characteristics as conductors of an orchestra. Like Gustavo Dudamel  or Alondra de la Parra’s ability to seat an inclusive band of musicians who bring to life a euphoric cacophony of sound that heals and inspires the soul, design leaders, have the ability to conduct the enterprise like a symphony to deliver intelligent brand experiences that matter for customers and our world. From the momentous design trends composing change at the scale of the cosmos to minuets found in crafting design systems, I will lay the foundation for the future of design.

Click Here To Read The Report

Generation Z has arrived, and they expect intelligently designed brand experiences.  Gen Z’s 44 billion dollars of disposable income has triggered a tsunami of change as industry races towards 2020. By @jojobickley via @jpenabickley

August 13, 2018No Comments

#5Things – The Week of 08.14.2018

5 Things with Joanna Peña-Bickley
Week of 08.13.2018
1. The Empathic Civilization: The Race to Global Consciousness in a World in Crisis.
2. Redesigning Air Force One
3. AmericaForce.co
4. Enchanting experience design shout out: Robot Food
5. Ikea's Glocal design

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March 4, 2016No Comments

Designing Enchanting Experiences in the Cognitive Era

When we design customer and employee experiences for brands, we have an opportunity to supercharge a brand by empowering employees and customers with superhuman powers with IBM Watson.

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June 27, 2015No Comments

H3: Using Experience Design To Change Our World

Its refreshing and yet precious.
In 2009, I stood on the border of Israel and Syria and realized that it could end a war and create peace. Today it is what is desperately needed in California to save our fragile source of fresh produce in the Unites States.

So often we take for granted or forget how much water we use and how important it is to our holistic well being. So that led me to an important question. What if we could track our water consumption linking it our health and happiness?  Could that make us more aware of our consumption patterns and get us to become more conscious of how fragile our supply is?

In a recent interview with Anouk Pappers from Cool Brands I was asked how I have used my craft in Experience Design to make the world a better place.

Using Interface, Industrial and Graphic Design I have developed an experience meant to make people aware of their personal water consumption patterns.The H3 Experience has just gone from paper to prototype : https://www.behance.net/gallery/12893513/H3-Mobile-Platform-Water-Bottle-System

This Mobile application is connected to the Internet of Things (#IoT) through a connected water bottle and now in progress an apple watch application which uses your physical activity as an indicator or when you need to rehydrate.


April 20, 2015No Comments

The Internet of Things: Designing for Magical Moments of Truth

Designing for magical moments of truth has never been more important with the rapid rate of growth of the internet of things. Radically simple design is what makes enchanting experiences.

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April 14, 2015No Comments

CES: Girls Gone Walking with IBM

For the first year, IBMiX participated in a remarkable walking tour with the Girls Lounge. The #GirlsGoneWalkin tour was designed to guide 100 female media and marketing executives around the convention center floors providing them an glimpse into the near in future for their brands.

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November 28, 2013No Comments


Swissted is an ongoing project by graphic designer mike joyce. Drawing from his love of punk rock and swiss modernism, two movements that have (almost) nothing to do with one another, mike has redesigned vintage punk, hardcore, new wave, and indie rock show flyers into international typographic style posters.

Check it out: http://www.swissted.com

Swissed via @jpenabickley

October 29, 2013No Comments

Re-imagining the Affordable Care Acts’s Insurance Exchange

Right as the U.S. government shut down on Oct. 1, the new national health-care exchange went live at healthcare.gov. The digital platform was intended to faciliate 48 million people who want to buy health insurance under the provisions of the Affordable Care Act.  In the first week nearly 9.5 million people visited HealthCare.gov but only 0.04 percent of them actually enrolled in a health plan through the site. Now after 3 weeks nearly 20 million Americans have now experienced the broken HealthCare.gov website first hand.


From Screens that don't load, to long waits via Web chats and disconnected databases the site is one of the most public technology SNAFUs in recent history.  It's important to note that Healthcare.gov isn’t just a website; it’s supposed to be a platform for building health-care marketplaces. Visiting the site should be as easy as it is to purchase car insurance or even purchasing a flight from Kayak.com

After hearing President Obama’s press conference and conducting an initial heuristics examination of the exchange platform, we decided to put the politics aside and unite our networks of digital professionals to help the administration fix and improve our government’s healthcare exchange.

I invite you to take action and join me and our all-star panel of digital design, user experience, and technology thought-leaders who will share their insights and ideas on how - together - we can improve the https://www.healthcare.gov digital experience for 48 million uninsured Americans.

Mark your calendars: On Thursday, November 7, 2013 at 1PM EST via a Public Google Hangout we will share what we have found and give concrete ideas on who this digital platform should be in service to the american people.


Research & Information Sources:


Video & News Coverage:




Re-imagining the Affordable Care Acts’s Insurance Exchange via @jpenabickley

Speaking Engagments


Joanna routinely to speaks and keynotes at conferences, corporations, non-profits, educational and professional organizations. Her subject matter expertise is customized to meet the needs of each audience. 

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TALK: Making Magic with Ai

Ai is the tool of the modern magician. At the nascent stages of the another industrial and social revolution, magic + math, multiplied by design makes what is invariable hard — seem remarkably easy.

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#5Things Live


Begin the week with a health dose of inspiration, exploration. #5Things is a springboard for creativity, invention and thinking big. Join the optimistic intersection of design, tech and modern life on spaceship earth. 

Connect with Joanna as she explores spaceship earth