For years, marketers and product organizations predicted and tracked consumption patterns with the blunt yet traditional demographic segments like age, gender, location, income or family status. Now, we live in a post-demographic world where we place more importance on customer mindsets, individualized data and mental models. The promise of Inclusive Design invites people and their many abilities, limitations, and differences guide and shape its possibilities, conception, and implementation of an end-to-end brand experiences.
#DoobieDesign: Whether you are #CraftingCannibus or #MakingMarijuana or #DesigningDoobies, the legal marijuana trade is the country’s fastest-growing industry. According to Arcview Market Research, Americans will spend around $11Billion. #Design2020 #UXDesign
The reality is if you are a design leader whose sitting on the side lines waiting for something to happen, the opportunities in the fourth industrial revolution will pass you by. The time to think, act and impact is now.
Today’s political landscape poses complex challenges to democracies on planet earth. Values, principals and beliefs are the intersection that public service, politics and design have long shared. #Design2020 by @jojobickley
There is no Planet B, there is only Planet A. Design leaders on spaceship earth are making designing for disasters a priority by stepping in with innovations for relief infrastructure that also have legs for everyday use.
The space industry has evolved from a governmental structure to a public-private cooperative structure. The newest generation of pioneers of the industry are in the midst of redesigning the frontiers of space. With forward leaning leaders looking towards interplanetary civilization, new space designers are actively building the technologies, tools, and human experiences. Space design is inspiring creativity and helping us think differently about ourselves and our future. By Joanna Peña-Bickley @jojobickley
Speaking Engagments
Joanna routinely to speaks and keynotes at conferences, corporations, non-profits, educational and professional organizations. Her subject matter expertise is customized to meet the needs of each audience.
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Talk: Making Magic with Ai
Ai is the tool of the modern magician. At the nascent stages of the another industrial and social revolution, magic + math, multiplied by design makes what is invariable hard — seem remarkably easy.
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#5Things
Begin the week with a health dose of inspiration, exploration. #5Things is a springboard for creativity, invention and thinking big. Join the optimistic intersection of design, tech and modern life on spaceship earth.
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