For years, marketers and product organizations predicted and tracked consumption patterns with the blunt yet traditional demographic segments like age, gender, location, income or family status. Now, we live in a post-demographic world where we place more importance on customer mindsets, individualized data and mental models. The promise of Inclusive Design invites people and their many abilities, limitations, and differences guide and shape its possibilities, conception, and implementation of an end-to-end brand experiences.
The reality is if you are a design leader whose sitting on the side lines waiting for something to happen, the opportunities in the fourth industrial revolution will pass you by. The time to think, act and impact is now.
There is no Planet B, there is only Planet A. Design leaders on spaceship earth are making designing for disasters a priority by stepping in with innovations for relief infrastructure that also have legs for everyday use.
Joanna routinely to speaks and keynotes at conferences, corporations, non-profits, educational and professional organizations. Her subject matter expertise is customized to meet the needs of each audience.
Begin the week with a health dose of inspiration, exploration. #5Things is a springboard for creativity, invention and thinking big. Join the optimistic intersection of design, tech and modern life on spaceship earth.
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