@font-face {font-family: 'SIFONN_PRO';src: url('https://joannapenabickley.com/wp-content/uploads/2021/01/SIFONN_PRO.woff') format('woff');}

March 15, 2021Comments are off for this post.

Aurora 21: Ai Powered Art Deco

As I investigate, examine and explore how we design a destiny that works for 100% of humanity, the cultural and data signals are pointing us to an 2nd exquisite Art Deco age I am calling Aurora 21.

Read more

Aurora 21: Ai Powered Art Deco via @jpenabickley

December 6, 2015No Comments

Experience Design In The Fourth Dimension

Design is in the eye of a technological, social and cultural storm, revolutionizing how we interact with the world around us. Its impact on business is the difference between disrupting, or being disrupted, as a new design method dictates which brands win and which lose. Central to it all is customer experience, the benchmark of a brand’s value.

Read more

June 27, 2015No Comments

H3: Using Experience Design To Change Our World

Its refreshing and yet precious.
In 2009, I stood on the border of Israel and Syria and realized that it could end a war and create peace. Today it is what is desperately needed in California to save our fragile source of fresh produce in the Unites States.

So often we take for granted or forget how much water we use and how important it is to our holistic well being. So that led me to an important question. What if we could track our water consumption linking it our health and happiness?  Could that make us more aware of our consumption patterns and get us to become more conscious of how fragile our supply is?

In a recent interview with Anouk Pappers from Cool Brands I was asked how I have used my craft in Experience Design to make the world a better place.

Using Interface, Industrial and Graphic Design I have developed an experience meant to make people aware of their personal water consumption patterns.The H3 Experience has just gone from paper to prototype : https://www.behance.net/gallery/12893513/H3-Mobile-Platform-Water-Bottle-System

This Mobile application is connected to the Internet of Things (#IoT) through a connected water bottle and now in progress an apple watch application which uses your physical activity as an indicator or when you need to rehydrate.


May 19, 2015No Comments

#IBMiX: Are You Ready-To-Wear The Future?

As we contemplate how to manage a tsunami of data, wearable devices are rendering technology invisible. Smaller, faster computers and microchips, tracking and measuring metrics in real-time are revolutionizing how we connect with the world.

Read more

April 20, 2015No Comments

The Internet of Things: Designing for Magical Moments of Truth

Designing for magical moments of truth has never been more important with the rapid rate of growth of the internet of things. Radically simple design is what makes enchanting experiences.

Read more

November 23, 2013No Comments

24 Hours of Happy

This week there has been a frenzy of music video innovation.  From Bob Dylan's Like a Rolling Stone Interactive video to Pharrell Williams, 24 Hours of Happy its we are seeing a music video comeback instead of throwback.  The website is at 24hoursofhappy.com and was created by French directing team We Are From LA and produced by Iconoclast.

When visiting the site, you join the clock at whatever the local time is. You can then check out different times of day and different scenes, all set to the sounds of Happy, which continues playing seamlessly throughout. Shot in different settings around the world, the footage features people dancing to the track: Pharrell pops up on the hour every hour, and there are cameos from other famous folks including Tyler, The Creator, Magic Johnson and Jamie Foxx.

Screen Shot 2013-11-23 at 7.38.26 AM

The website allows you to share specific moments with friends via Facebook or Twitter. This is a useful feature as, let's face it, not even the most ardent Pharrell fan are likely to watch the full 24 hours -- at least not while still liking the song.

Screen Shot 2013-11-23 at 7.36.05 AM

October 29, 2013No Comments

Re-imagining the Affordable Care Acts’s Insurance Exchange

Right as the U.S. government shut down on Oct. 1, the new national health-care exchange went live at healthcare.gov. The digital platform was intended to faciliate 48 million people who want to buy health insurance under the provisions of the Affordable Care Act.  In the first week nearly 9.5 million people visited HealthCare.gov but only 0.04 percent of them actually enrolled in a health plan through the site. Now after 3 weeks nearly 20 million Americans have now experienced the broken HealthCare.gov website first hand.


From Screens that don't load, to long waits via Web chats and disconnected databases the site is one of the most public technology SNAFUs in recent history.  It's important to note that Healthcare.gov isn’t just a website; it’s supposed to be a platform for building health-care marketplaces. Visiting the site should be as easy as it is to purchase car insurance or even purchasing a flight from Kayak.com

After hearing President Obama’s press conference and conducting an initial heuristics examination of the exchange platform, we decided to put the politics aside and unite our networks of digital professionals to help the administration fix and improve our government’s healthcare exchange.

I invite you to take action and join me and our all-star panel of digital design, user experience, and technology thought-leaders who will share their insights and ideas on how - together - we can improve the https://www.healthcare.gov digital experience for 48 million uninsured Americans.

Mark your calendars: On Thursday, November 7, 2013 at 1PM EST via a Public Google Hangout we will share what we have found and give concrete ideas on who this digital platform should be in service to the american people.


Research & Information Sources:


Video & News Coverage:




Re-imagining the Affordable Care Acts’s Insurance Exchange via @jpenabickley

May 20, 2012No Comments

The 21st Century Beetle – Rock ‘n’ Scroll

Many of you know I love my Beetle.  I was jazzed to see the Webby for Best Automotive go to Tribal DDB Berlin's website for VW. The site uses nifty design to give a history of the iconic car.

Screen Shot 2012-05-20 at 11.25.44 AM
Screen Shot 2012-05-20 at 11.25.44 AM
Screen Shot 2012-05-20 at 11.25.44 AM

What makes this one of my favorites it it's innovative use of video.

Visit The 21st Century Beetle – Rock 'n' Scroll at http://www.beetle.com/



The 21st Century Beetle – Rock ‘n’ Scroll via @jpenabickley

April 6, 20125 Comments

Designing The 2012 Election

Screen Shot 2012-04-04 at 10.10.24 PM

Calling all FIT, Parsons and SVA students: here's the latest way to get involved in President Obama's 2012 campaign.  Runway to Win, fashion designers' effort for Obama's reelection campaign, is holding a Design Challenge in which any designer can submit their designs to the current collection of Runway to Win gear.

If your design is selected, it will be sold in the Runway to Win collection, right alongside the likes of Marc Jacobs, Proenza Schouler, Jason Wu, Diane Von Furstenberg and more. As cool as that sounds, that's not the best part. The best part comes when the winning designers each receive a fully produced version of their item autographed by Anna Wintour.  Common That's hot!  (Have you seen the September Issue?)

Go to RunwayToWin.com to submit your Hope, Change or "Yes, we can!" themed design. 

Designing The 2012 Election via @jpenabickley

December 11, 20112 Comments

Does A UCD focus make companies miss out on disruptive innovations?

Fast Company’s Co.Design blog published a controversial post that triggered a lot of discussion. In their article provocatively titled User-Led Innovation Can’t Create Breakthroughs; Just Ask Apple and Ikea, Jens Martin Skibsted and Rasmus Bech Hansen wrote:

“[User-centered design] doesn’t work. Here’s the truth: Great brands lead users, not the other way around.”

Skibsted and Hansen cited Apple and IKEA as some of the most innovative brands that don’t follow the user-centric design model. They say that the Apple design team spoke out against user-centric design because it’s “a waste of time”. Similarly IKEA claimes, “it doesn’t work.”

They argued that brands have to take the lead in innovation with a strong and consistent vision, and outlined several reasons why it’s actually detrimental to listen to your users.  Without vision and innovation we begin to create a sea of sameness.

I must admit, their points are compelling...[sigh] but are they correct?  Where does the user fit in?  After the innovation or to inspire the innovation?  How might we reconcile their claims with the value of design research and user-centered design?

You can read the article at http://www.fastcodesign.com/1663220/user-led-innovation-cant-create-breakthroughs-just-ask-apple-and-ikea

Are they right?  Sound off.  What do you think?


Does A UCD focus make companies miss out on disruptive innovations? via @jpenabickley



Joanna routinely to speaks and keynotes at conferences, corporations, non-profits, educational and professional organizations. Her subject matter expertise is customized to meet the needs of each audience. 

View Talks
Book A Date with Joanna
+ ReadyToWear The Future Blog
+ CognitiveExperience.design
+ DesignedByUs.org


TALK: Making Magic with Ai

Ai is the tool of the modern magician. At the nascent stages of the another industrial and social revolution, magic + math, multiplied by design makes what is invariable hard — seem remarkably easy.

View All Presentations 
+ Videos 
+ Articles



Begin the week with a health dose of inspiration, exploration. #5Things is a springboard for creativity, invention and thinking big. Join the optimistic intersection of design, tech and modern life on spaceship earth. 

Connect with Joanna as she explores spaceship earth | LinkTree