User Studies Archives - Joanna Peña-Bickley | AI Pioneer + Design Engineer

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Latest in: User Studies

Design · Design & UI · User Studies

Does A UCD focus make companies miss out on disruptive innovations?

Fast Company’s Co.Design blog published a controversial post that triggered a lot of discussion. In their article provocatively titled User-Led Innovation Can’t Create Breakthroughs; Just Ask Apple and Ikea, Jens Martin Skibsted and Rasmus Bech …

By Joanna Peña-Bickley

December 11, 2011

Experience Planning · Something I Found · User Studies

on: the truth about youth

this is a great report on today's youth. It is a view of the first truly global generation, fuelled and empowered by technology and motivated by the same three fundamental needs: Commune (the need …

By Joanna Peña-Bickley

July 8, 2011

Experience Design · Experience Planning · Location-Based Services · Social Media · User Studies

on: the future of retail

This week's presentation was a ton of fun to research. Who doesn't like to shop...non-stop? The Future of Retail: A Post Digital Approach to Shopper Marketing was an exercise in innovation and imaging the future …

By Joanna Peña-Bickley

March 30, 2011

CRM · Marketing Speak · Product Experience · User Studies

on: influential product reviews

Customer product reviews were described as ‘undeniably influential’ in a recent report released by eMarketer. Jeffrey Grau, the report’s author notes that “for many purchases, shoppers find the best advice comes not from family and …

By Joanna Peña-Bickley

November 15, 2010

CRM · Marketing Speak · Product Experience · User Studies

on: influential product reviews

By Joanna Peña-Bickley

November 15, 2010

iwunder · Social Media · Social Software · User Studies

ON: Facebook’s lost youth

Just as Facebook launches its latest iPhone app (3.0), the NY Times is reporting a Facebook exodus. When you see the recent jumps in the site’s overall numbers, an exodus is not immediately evident. …

By Joanna Peña-Bickley

September 1, 2009

iwunder · Social Media · Social Software · User Studies

ON: Facebook’s lost youth

By Joanna Peña-Bickley

September 1, 2009

Interactive Marketing · Marketing Speak · New Media · The Next Big Thing · The Soap Box · User Studies · Web 2.0

ON: Microsoft’s The Break-Up + Consumer Conversations

Consumer conversations... Microsoft seems to think they get it. I must say I was surprised and delighted that they seem to be turning the Microsoft machine on to the biggest change in the advertising …

By Joanna Peña-Bickley

May 21, 2007

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