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Experience Planning · Something I Found · User Studies

on: the truth about youth

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By Joanna Peña-Bickley
 · 
July 8, 2011
 · 
1 min read

this is a great report on today's youth. It is a view of the first truly global generation, fuelled and empowered by technology and motivated by the same three fundamental needs: Commune (the need for connection, relationships, and community), Justice (the need for social or personal justice, to do what’s right, to be an activist), and Authenticity (the need to see things as they are). These motivations drive behaviours that transcend borders.

http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf

[via McCann Worldgroup’s global survey of 16-30 year-olds]

Tagged: McCann Worldgroup’s global survey of 16-30 year-olds · the truth about youth
Comments
Casino slots online
July 11, 2011 at 10:31 am
Thanks for this. I didn’t know this report was out and it’ll be very useful. Interesting that youth is up to 30 years old!
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