on: the truth about youth

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on: the truth about youth

By Joanna Peña-Bickley

July 8, 2011

1 min read

this is a great report on today's youth. It is a view of the first truly global generation, fuelled and empowered by technology and motivated by the same three fundamental needs: Commune (the need for connection, relationships, and community), Justice (the need for social or personal justice, to do what’s right, to be an activist), and Authenticity (the need to see things as they are). These motivations drive behaviours that transcend borders.

http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf

[via McCann Worldgroup’s global survey of 16-30 year-olds]