This week's presentation was a ton of fun to research. Who doesn't like to shop...non-stop? The Future of Retail: A Post Digital Approach to Shopper Marketing was an exercise in innovation and imaging the future of shopping.
While we are well into a the third decade of eCommerce and a new thriving generation of mCommerce technology has emerged, a number of ideas have surfaced as a beta of a new economy of commerce and consumerism. It begins by realizing that the aging of the Baby Boom generation is giving way to the coming of age of Generation Y, which has caused seismic shifts in consumer demand and shopping habits. Retail stores that have adapted [i.e. Best Buy, Sephora, Levi's ] to the new consumer demographics have begun to thrive in spite of the great recession.
A Post Digital Approach to Shopper Marketing
Beyond a perpetually evolving, decentralized shopping experience, retailers must begin to contemplate the impact of digital and social medias on the path to purchase. In this presentation I pose a simple challenge to the audience; If the the entire world can be a store; how would your customers make instant purchases regardless of time and place?