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Latest in: social media
Data Design · Design

Designing Enchanting Experiences in the Cognitive Era

When we design customer and employee experiences for brands, we have an opportunity to supercharge a brand by empowering employees and customers with superhuman powers with IBM Watson.
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By Joanna Peña-Bickley
 · 
March 4, 2016
Creativity · CRM · Fab Experiences · Social Media

Eurostar Live

The marketers and agency at Eurostar just got it right with a simple idea. The launch of Eurostar’s new platform, Eurostar Live brings social media commentary by the public about Eurostar’s destinations to 363 public …
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By Joanna Peña-Bickley
 · 
February 26, 2012
Industry Talk · Marketing Speak · Media · Social Data · Strategy

Social Data Guided Media Plans

With every passing day, the benefit of social listening and data becomes more engrained in how we determine where we reach and market to people. If you use social listening to identify marketing insights …
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By Joanna Peña-Bickley
 · 
September 18, 2011
Experience Design · Experience Planning · Location-Based Services · Social Media · User Studies

on: the future of retail

This week's presentation was a ton of fun to research. Who doesn't like to shop...non-stop? The Future of Retail: A Post Digital Approach to Shopper Marketing was an exercise in innovation and imaging the future …
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By Joanna Peña-Bickley
 · 
March 30, 2011
Social Software

on: knicksnow.com

Not to long ago theKMco launched KnicksNow.com.  The launch is the first real social effort by an NBA team.  From original content, including video, photos and post-game interviews, to social apps like Facebook connect and …
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By Joanna Peña-Bickley
 · 
March 28, 2011
Marketing Speak · Social Media

on: global social media usage

Social Media week was a great place to confirm what many of us who consider ourselves practitioners know from our expereince with the brands we work with. One of the best presentations was this …
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By Joanna Peña-Bickley
 · 
February 18, 2011
Social Media · Social Software

on: foursquare photos

Have you noticed you can add a photo to your check-in on foursquare?  Three weeks ago, Foursquare began allowing Android and iPhone users to upload photos to the service.  When I first saw the …
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By Joanna Peña-Bickley
 · 
January 19, 2011
Uncategorized

on: orange’s tweet portraits

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By Joanna Peña-Bickley
 · 
December 16, 2010
Location-Based Services · Social Media · Social Software · Something I Found

on: gap + foursquare

The Gap brand may have just figured this social thing out.  After the social brand debacle of the year, it is trying it's hand at location based social media.  The Gap’s latest move has been to …
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By Joanna Peña-Bickley
 · 
December 14, 2010
Branding · Marketing Speak · What I Am Reading

on: branding inside of a transparent culture

Give Them Something to Believe In http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=brandculturefinalsml24m-101014230512-phpapp01&stripped_title=brand-culturefinal-sml24m&userName=izball View more presentations from Izzie Zahorian.
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By Joanna Peña-Bickley
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December 8, 2010
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