Location-Based Services Archives - Joanna Peña-Bickley

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Latest in: Location-Based Services

MomentFeed assesses consumers for real-time targeting

The new geo-social targeting applications for marketers such as MomentFeed analyze Twitter feeds and Foursquare check-ins to determine the consumer's purchasing profile on the fly. Using those metrics, brands could send coupons …

By Joanna Peña-Bickley

February 19, 2012

Location-Based Services · Social Commerce · Social Media · Social Software

on: american express and social commerce

In one of the boldest steps towards digital wallets, American Express' new social commerce products asks it's cardmembers to allow Amex to pull their data from Facebook, in exchange for offers and discounts. When a …

By Joanna Peña-Bickley

July 17, 2011

Location-Based Services

on: foursquare’s ten million

FourSquare announced they’ve hit the 10 million users, with this animated info-graphic.

By Joanna Peña-Bickley

June 21, 2011

Experience Design · Experience Planning · Location-Based Services · Social Media · User Studies

on: the future of retail

This week's presentation was a ton of fun to research. Who doesn't like to shop...non-stop? The Future of Retail: A Post Digital Approach to Shopper Marketing was an exercise in innovation and imaging the future …

By Joanna Peña-Bickley

March 30, 2011

Location-Based Services

on: granata pet – snack check

By Joanna Peña-Bickley

March 29, 2011

Location-Based Services · Social Software

on: agora

Agora is a service built on the Foursquare API, designed to match you up with likeminded folk when you check in at a location. It is a brilliantly simple idea. Here is the user scenario: Let’s …

By Joanna Peña-Bickley

March 23, 2011

Location-Based Services

on: finding mezz

As many of you know I am a resident of Harlem. In the last few years it has become a hot bed of creativity, cafes and cultural hangouts. Just as I was settling into …

By Joanna Peña-Bickley

March 21, 2011

Digital Video · Location-Based Services

on: gowalla + cnn

Gowalla users will now be able to tag location to stories via CNN’s iReport.

By Joanna Peña-Bickley

March 15, 2011

Location-Based Services

on: google’s person finder

With thousands possibly missing due to the destruction wrought by the earthquake and tsunami that hit Japan on Friday, finding one’s loved ones amidst the chaos can be a trying ordeal, so Google has …

By Joanna Peña-Bickley

March 14, 2011

Location-Based Services

on: broadcastr

A slick new site indexing stories by location, B lets people record, upload, and share their own audio content (anything from citizen journalism to funny anecdotes) via plotted points on a GMap, all intended …

By Joanna Peña-Bickley

March 4, 2011

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