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Advertising · Creativity · Something I Found

on: campbell’s most famous piece of earned media

In developing an opinion about earned media, I looked up and realized that the most famous piece of earned media was sitting infront of me on my wall.  This is the letter the Campbell Soup Company …
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Digital Video · Experience Planning · Fab Experiences · OLA · Online Media / OLA · Social Software · Something I Found

on: uniqlo’s lucky switch

Who says banner ads don't work? UNIQLO proves we may be doing it wrong! Uniqlo developed a banner ad campaign so compelling, unique and interesting that bloggers and viewers actually took ownership of the …
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on: the evolution of the news feed

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By Joanna Peña-Bickley
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Conversations · Industry Talk · Social Media · Web 2.0

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