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Advertising · Creativity · Something I Found

on: campbell’s most famous piece of earned media

gravatar
By Joanna Peña-Bickley
 · 
August 15, 2010
 · 
1 min read

In developing an opinion about earned media, I looked up and realized that the most famous piece of earned media was sitting infront of me on my wall. 

Campbell-soup-painting

This is the letter the Campbell Soup Company sent Andy Warhol concerning his famous paintings of their soup cans in 1964. 

Letter 

Can you imagine this happening today? Would you get a legal nastygram with a cease & desist order - or would you be asked to create more?

Image from the collection of Billy Name, via Warholstars.org

[ Via: lettersofnote ]

on: campbell’s most famous piece of earned media via @jpenabickley
Tagged: Andy Warhol · Billy Name · Campbell Soup Company · earned media · social media · Warholstars.org
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