In developing an opinion about earned media, I looked up and realized that the most famous piece of earned media was sitting infront of me on my wall. 


This is the letter the Campbell Soup Company sent Andy Warhol concerning his famous paintings of their soup cans in 1964. 


Can you imagine this happening today? Would you get a legal nastygram with a cease & desist order - or would you be asked to create more?

Image from the collection of Billy Name, via

[ Via: lettersofnote ]

on: campbell’s most famous piece of earned media via @jpenabickley