June 20, 20121 Comment

BE TRUE 2012 – Nike Takes Pride in it’s LGBT Community

Just in time for the NYC Pride parade - Enter the Nike Pride Pack.  Be True 2012 celebrates the achievements of the New York City, San Francisco and Portland communities as progressive leaders of LGBT life with city-specific footwear releases and accompanying hat and tee.  

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[Via Nike]

BE TRUE 2012 – Nike Takes Pride in it’s LGBT Community via @jpenabickley

March 25, 2012No Comments

Act With Conviction

The notion of taking action without conviction defies the conventional wisdom to think before you act.  The truth is, creativity isn't about wild talent as much is it is about getting things done.  To find a few ideas that work you need to try a lot that don't.  I have found that waiting builds apathy and increases the likelihood that another idea will capture you clients’ energy.  

Additionally, I have also found that if you build lots of conviction after much analysis, it might leave you too deeply committed to a single plan of action and unable to change course when necessary.  Taking action helps expose whether we are on the right or wrong path more quickly and more definitely than pure contemplation ever could.

Whether you work with a team or alone I implore you to make a commitment to early action—with conviction -- that will help your ideas materialize.

Act With Conviction via @jpenabickley

November 14, 2010No Comments

on: facebook deals

Last week FB launched Facebook Deals, the new service allows “stores, restaurants and businesses to offer promotions and discounts to users of Facebook’s location tool, Places.” Using Places, users can see what offers are nearby and share them with their friends, and can claim deals by simply checking-in to a business on Places and showing the business a voucher.

Facebook was keen to emphasize that users privacy is being protected and they will not be identified to businesses:

Brands/venues/Place owners will only see how many people claimed deals and how many people checked in – similar to the way Ads works. They know how many people the ad will be shown to but not who it was shown to. [They] will not get any other information about individual people that check in on Facebook.

Deals is only available in the US at this stage, but is likely to roll out in the UK next year.  Businesses looking to get started can consult a guide from Facebook, which lays out how deals can help their business, and step-by-step instructions on how to get started

 

on: facebook deals via @jpenabickley

August 6, 2010No Comments

on: the evolution of the news feed

When I started blogging, I  used to wake up and check performances of my websites, sometimes it was an two long process to check trackbacks, buzz on Technorati, RSS submissions, Google Analytics, and website backend for comments, submissions, and recent activity.   Now I just look to see who Tweeted me.

Most of my content is being pushed and distributed via facebook, twitter and friend feed.  It's sad, but I see that fewer people linking to my site from their blogs. I have witnessed that entire web communities have moved to Twitter and people prefer to Tweet, FB or Yammer their favorite links, good articles, viral stuff etc.

Has twitter killed the rss feed?

on: the evolution of the news feed via @jpenabickley

July 28, 2010No Comments

on: chilli’s create your own jingle

This is a fun UGC idea. nice way to earn a little media. It takes Chilli's baby back jingle and asks people to keep the melody but re-write the lyrics featuring their lives.

You can view my favorite at: http://www.facebook.com/pages/Chillis/113923831960197?ref=search#!/video/video.php?v=173310712870

on: chilli’s create your own jingle via @jpenabickley

July 28, 2010No Comments

on: chilli’s create your own jingle

This is a fun UGC idea. nice way to earn a little media. It takes Chilli's baby back jingle and asks people to keep the melody but re-write the lyrics featuring their lives.

You can view my favorite at: http://www.facebook.com/pages/Chillis/113923831960197?ref=search#!/video/video.php?v=173310712870

on: chilli’s create your own jingle via @jpenabickley

July 16, 2010No Comments

on: a twitter timeline of the 2010 world cup

information graphics are always fun way to express data.  for you world cup fans here is a plot of tweets over the course of the tournament.

4797812759_2dd5c1c242_o
 

check out the full size graphic at: http://www.flickr.com/photos/twitteroffice/4797812759/sizes/o/

on: a twitter timeline of the 2010 world cup via @jpenabickley

July 16, 2010No Comments

on: a twitter timeline of the 2010 world cup

information graphics are always fun way to express data.  for you world cup fans here is a plot of tweets over the course of the tournament.

4797812759_2dd5c1c242_o
 

check out the full size graphic at: http://www.flickr.com/photos/twitteroffice/4797812759/sizes/o/

on: a twitter timeline of the 2010 world cup via @jpenabickley

November 9, 20093 Comments

ON: The Volkswagen Fun Theory

Why not have a little fun?  Volkswagen has launched an effort to put the FUN back in to our lives with Thefuntheory.com  This site is dedicated to the thought that something as simple as fun is the easiest
way to change people’s behavior for the better.

Picture 2

In a world where everything is sold as a task, VW is looking for FUN solutions to world problems. Could this piano staircase get you to take the stairs instead of the escalator?   Watch and see the transformation.

Can you say viral hit???? This video has received 7,301,080 views. This surprisingly simple idea transforms the mundane into FUN.

What I love about this "Social" experiment is that it is thought and action provoking. VW is facilitating world FUN, through consumer engagement with its branded theory. One of the boldest parts of the campaign is the subtly of the VW branding.   Each one of the FUN entries is ended with a VW logo. Thats it!  But that's a lot when you consider that just one of the videos has 7,301,080 views. If VW attempted to pay for this type of reach it would cost them millions. 

Earned media comes with risky yet good ideas. (risky - because no other brand in the category is doing anything like this.  Good, because they let go of their brand, use emotional and behavioral insights and allow the consumer to have a bit of fun with the brand.)  They have done an amazing job of owning fun in their category while extending a global conversation that could inspire others.

If you have a way to take the mundane or simple and make it FUN you should submit it for a prize.  Your
entry can be presented with a written explanation plus a visualization of the idea itself. It could be a simple sketch, photos
or a film of a prototype.  Put the fun back in to the world with VW at http://thefuntheory.com.

Do you think this campaign sets a new standard for brand building through online video and social media?


ON: The Volkswagen Fun Theory via @jpenabickley

November 9, 20096 Comments

ON: The Volkswagen Fun Theory

Why not have a little fun?  Volkswagen has launched an effort to put the FUN back in to our lives with Thefuntheory.com  This site is dedicated to the thought that something as simple as fun is the easiest
way to change people’s behavior for the better.

Picture 2

In a world where everything is sold as a task, VW is looking for FUN solutions to world problems. Could this piano staircase get you to take the stairs instead of the escalator?   Watch and see the transformation.

Can you say viral hit???? This video has received 7,301,080 views. This surprisingly simple idea transforms the mundane into FUN.

What I love about this "Social" experiment is that it is thought and action provoking. VW is facilitating world FUN, through consumer engagement with its branded theory. One of the boldest parts of the campaign is the subtly of the VW branding.   Each one of the FUN entries is ended with a VW logo. Thats it!  But that's a lot when you consider that just one of the videos has 7,301,080 views. If VW attempted to pay for this type of reach it would cost them millions. 

Earned media comes with risky yet good ideas. (risky - because no other brand in the category is doing anything like this.  Good, because they let go of their brand, use emotional and behavioral insights and allow the consumer to have a bit of fun with the brand.)  They have done an amazing job of owning fun in their category while extending a global conversation that could inspire others.

If you have a way to take the mundane or simple and make it FUN you should submit it for a prize.  Your
entry can be presented with a written explanation plus a visualization of the idea itself. It could be a simple sketch, photos
or a film of a prototype.  Put the fun back in to the world with VW at http://thefuntheory.com.

Do you think this campaign sets a new standard for brand building through online video and social media?


ON: The Volkswagen Fun Theory via @jpenabickley
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