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Design · Design & UI · User Studies

Does A UCD focus make companies miss out on disruptive innovations?

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By Joanna Peña-Bickley
 · 
December 11, 2011
 · 
1 min read

Fast Company’s Co.Design blog published a controversial post that triggered a lot of discussion. In their article provocatively titled User-Led Innovation Can’t Create Breakthroughs; Just Ask Apple and Ikea, Jens Martin Skibsted and Rasmus Bech Hansen wrote:

“[User-centered design] doesn’t work. Here’s the truth: Great brands lead users, not the other way around.”

Skibsted and Hansen cited Apple and IKEA as some of the most innovative brands that don’t follow the user-centric design model. They say that the Apple design team spoke out against user-centric design because it’s “a waste of time”. Similarly IKEA claimes, “it doesn’t work.”

They argued that brands have to take the lead in innovation with a strong and consistent vision, and outlined several reasons why it’s actually detrimental to listen to your users.  Without vision and innovation we begin to create a sea of sameness.

I must admit, their points are compelling...[sigh] but are they correct?  Where does the user fit in?  After the innovation or to inspire the innovation?  How might we reconcile their claims with the value of design research and user-centered design?

You can read the article at http://www.fastcodesign.com/1663220/user-led-innovation-cant-create-breakthroughs-just-ask-apple-and-ikea

Are they right?  Sound off.  What do you think?

 

Does A UCD focus make companies miss out on disruptive innovations? via @jpenabickley
Tagged: Apple and IKEA · Fast Company’s · Hansen · Martin Skibsted · Rasmus Bech Hansen · Skibsted · UCD · User-centered design · User-Led Innovation
Comments
Joanna Peña-Bickley
December 13, 2011 at 12:24 am
I thought the ” User-led design leads to sameness” It does for some.
I typically use UCD to validate a new idea or innovation.
I do agree that people rely on too much UCD. Some to a crippling fault. I am a proponent for a “Listen to the user but don’t let them design”
Reply
Don Braithwaite
December 11, 2011 at 11:24 pm
I think the comments following their article are more interesting than the article itself, especially the last comment by Larry Marine. I’m not sure that the authors really understand the purpose of user-centered design (which I have always thought was a bad name for the process anyway – it’s a bit of a misnomer). Anyone with an understanding of UCD would never say that the design should be solely dictated by the users. UCD is just another piece of the design puzzle.
Reply

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