Consumer conversations... Microsoft seems to think they get it. I must say I was surprised and delighted that they seem to be turning the Microsoft machine on to the biggest change in the advertising world. 

“We want to try and tell that digital
media is not about technology but about quality of communication, about
the interaction between 2 people. There is no better medium than a
movie to symbolize the one-to-one communication between people, in this
case between an advertiser and a consumer.”

 

She is a consumer. He is a advertiser. All she wants is genuine affection.
All he gives is loyalty reduction.
THE BREAK UP. A story of love gone wrong...

See http://bringtheloveback.com/
By Microsoft Digital Advertising Solotions

ON: Microsoft’s The Break-Up + Consumer Conversations via @jpenabickley