Joanna Peña-Bickley, trailblazing design executive and pioneer in AI aided, generative design moves to make mobility magic at Uber
New York, NY -- July 18, 2022 -- (DESIGNEDBYUS.ORG) Uber Technologies, Inc. hired award winning, design executive Joanna Peña-Bickley as Director, Product Design UberEats / Delivery. Joanna will lead the vision and customer experience design for the Delivery organization which includes the UberEats app, Consumer, Membership, Grocery, New Verticals, Merchants, Direct and Advertising experiences.
Peña-Bickley brings 25-years of experience building award-winning, global design organizations that invent and create customer experiences that deliver business results. Joanna’s track record of designing Alexa devices and experiences at Amazon, building intelligent mobility platforms for General Motors and autonomous delivery robots with the Design Corps makes her uniquely suited to lead and accelerate Uber’s growth into grocery, convenience, alcohol and additional verticals.
Peña-Bickley said, “There’s never been a more exciting time to innovate at Uber. Joining a dynamic team of go-getters who are relentlessly focused on intelligently powering the movement of people, goods and services around the world is exhilarating. I love that our teams hyper focused on accelerating our Get Anything strategy to profitably grow our services with operational excellence.”
Commenting on the state of mobility, Peña-Bickley said, "From the time I was a little girl I have imagined, experimented and reinvented the way people, goods and services move across the planet. Amidst the great global reset and the nascent stages of another industrial revolution, mobility of people, goods and services has taken center stage. Autonomous driving, connectivity, the electrification of vehicles, and shared mobility solutions (ACES) stand to help communities become greener, more pedestrian-friendly, and less dependent on private transportation and more connected to localized supply chains and merchants. As our global economy makes these evolutionary shifts, Uber continues lead this innovation."
Commenting on her role, Peña-Bickley said, "As a customer, I've experienced Uber as a company that powers social, economic and physical movement. This mission naturally unites my passion and purpose to design a more inclusive future. Leading the design of our Get Anything growth into Grocery, Pharmacy, Alcohol and Flowers gives us an opportunity to perpetually deliver magical customer experiences. Features like Voice Ordering, Uber Eats at Stadiums and Autonomous Delivery are just a few examples of how my team is pioneering smart mobility. The Uber Technologies sandbox is the perfect place to invent spell-binding features and human experiences that are indistinguishable from magic."
In addition to her role at Uber, Joanna’s stewardship of the Designed By Us Design Corps and Peña Philanthropy continues likewise she remains a longtime advisor and board member to EarthDNA, We Are All Human and Lutheran Immigration and Refugee Service (LIRS).
About Designed By Us, Inc.
Designed By Us™ is a cooperative on a mission to accelerate gender equity in Science, Technology, Engineering, Arts, Math and Design (S.T.E.A.M.D.). The Designed By Us Design Corps is a global network of students, apprentices, distinguished professionals and fellows committed to hardwiring gender and ethnic minority parity into the future of work by 2030. The Design Corps unique Action learning leadership program up-skills, builds and produces entertainment, media and computing solutions that address complex ecological, economic, and social challenges across the globe.