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Poor Media Placement – Context Matters

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 · 
October 28, 2011
 · 
1 min read

Sometimes I ponder why clients allow media agencies to serve their impressions in such a random method. Check out the irony in this placement.  

WhoIsYourMediaCompany?

When I clicked through I was taken to a site that was for an audience that would be considered the 1% - where I was invited to begin building my wealth.  

There is a better way.  Using seach and social you can target people where they are having wealth building conversations.  

Poor Media Placement – Context Matters via @jpenabickley
Comments
The same goes with applying videos. Sometimes the content of the streaming video is nonparallel to some of the ads, and that is why the combination fails to draw attention. To avoid this, media agencies must do their best to do research before plugging their advertisements.

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