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Media · OLA

Interactive spending to outpace Olympic, election growth

ZenithOptimedia predicts that Internet ad spending will increase of 16% through 2014, adding that it will constitute more than half of the industry's growth for the first time. GroupM's Adam Smith said digital should …
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By Joanna Peña-Bickley
 · 
December 6, 2011
Online Media / OLA · Something I Found

Poor Media Placement – Context Matters

Sometimes I ponder why clients allow media agencies to serve their impressions in such a random method. Check out the irony in this placement.   When I clicked through I was taken to a site …
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By Joanna Peña-Bickley
 · 
October 28, 2011
Industry Talk · Marketing Speak · Media · Social Data · Strategy

Social Data Guided Media Plans

With every passing day, the benefit of social listening and data becomes more engrained in how we determine where we reach and market to people. If you use social listening to identify marketing insights …
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By Joanna Peña-Bickley
 · 
September 18, 2011
Branding

ON: Telling A Good Brand Story

At the core of every successful brand is an amazing, Word of Mouth-worthy story that your biggest fans will be happy to tell. Your brand's story -- once you uncover it and start crafting …
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By Joanna Peña-Bickley
 · 
March 10, 2008
Consumer Experience · Experience Planning · Marketing Speak

ON: Emerging Media + Media Long Tail = Buying Confusion

As advertisers move more of their budgets to emerging media, they need to ensure that they don’t end up putting the brand on the back seat.  Emerging or new media is now referred to …
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By Joanna Peña-Bickley
 · 
August 14, 2007
Consumer Experience · Experience Planning · Marketing Speak · Uncategorized

ON: Emerging Media + Media Long Tail = Buying Confusion

As advertisers move more of their budgets to emerging media, they need to ensure that they don’t end up putting the brand on the back seat.  Emerging or new media is now referred to …
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By Joanna Peña-Bickley
 · 
August 14, 2007
Consumer Experience · Experience Planning · Marketing Speak

ON: Emerging Media + Media Long Tail = Buying Confusion

As advertisers move more of their budgets to emerging media, they need to ensure that they don’t end up putting the brand on the back seat.  Emerging or new media is now referred to …
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By Joanna Peña-Bickley
 · 
August 14, 2007
Creativity

ON: Coke + Faithless = Visual Poetry

Coke has done it again... this one is hot! Coke + Faithless = Visual Poetry Visually simple. entertaining animation and music Easy to navigate - Awe and Inspired Visit the site at: http://www.faithless.coca-cola.com/html/start.html
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By Joanna Peña-Bickley
 · 
June 9, 2007
Creativity

ON:Muvi & The New Beetle

This is a smooth site.  LG introduces Muvi.  Beyond the sleek product design the visuals on this site were exciting and motivated me to think about trading up my Aquarius blue Beetle for a …
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By Joanna Peña-Bickley
 · 
May 30, 2007
Creativity

ON:Muvi & The New Beetle

This is a smooth site.  LG introduces Muvi.  Beyond the sleek product design the visuals on this site were exciting and motivated me to think about trading up my Aquarius blue Beetle for a …
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By Joanna Peña-Bickley
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May 30, 2007
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