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This is a smooth site.  LG introduces Muvi

Beyond the sleek product design the visuals on this site were exciting and motivated me to think about trading up my Aquarius blue Beetle for a new one that had a Muvi with a color match.

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The Muvi product photography combined with the illustrative nature of the the 3D graphics gave this a superb feel and exciting presentation layer.  (actually made it worth sitting through a site intro)

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While I am never crazy about the "book" metaphor as an interface this was fun as the fashion had enough non traditional animation and the pages had video that made each page unique. 

View the site @ http://www.coolnstyle.com/promotion/nb/index.html

ON:Muvi & The New Beetle via @jpenabickley