July 17, 2009No Comments

ON: A Telly for Game Show

Its nice to be loved.  This week our Wunderman NYC Creative team won a Telly for it's work with Nationwide Insurance.
http://vimeo.com/moogaloop.swf?clip_id=5007605&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1

Nationwide Insurance - Game Show Commercial - DRTV :60 from Joanna Pena-Bickley on Vimeo.

The Telly Awards was founded in 1978 to honor excellence in local, regional and cable TV commercials. Silver is the highest honor and we won it! 

Do - The On Your Side Review

Congrats to my team mates!

Nationwide Insurance Game Show Team
Nick Moore, EVP, Cheif Creative Officer
Joanna Peña-Bickley, SVP, Exec. Creative Director
Kris Slocum, Planner
Jennifer Leuzzi, Sr. Writer
David Cole, Sr. Art Director
Chris Loccisano, Sr. Art Director - Digital Experience
Susan Leki Lekanides, Producer
Rebecca Donohue, Account Director
Marc Rappin, SVP, Client Service Director.

Director: Lil X
Editor: John Maloney, Red Car NYC
Music: Michael Maxwell, Pink Noise

Click here to view a full case study for Game Show campaign.

ON: A Telly for Game Show via @jpenabickley

July 17, 2009No Comments

ON: A Telly for Game Show

Its nice to be loved.  This week our Wunderman NYC Creative team won a Telly for it's work with Nationwide Insurance.
http://vimeo.com/moogaloop.swf?clip_id=5007605&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1

Nationwide Insurance - Game Show Commercial - DRTV :60 from Joanna Pena-Bickley on Vimeo.

The Telly Awards was founded in 1978 to honor excellence in local, regional and cable TV commercials. Silver is the highest honor and we won it! 

Do - The On Your Side Review

Congrats to my team mates!

Nationwide Insurance Game Show Team
Nick Moore, EVP, Cheif Creative Officer
Joanna Peña-Bickley, SVP, Exec. Creative Director
Kris Slocum, Planner
Jennifer Leuzzi, Sr. Writer
David Cole, Sr. Art Director
Chris Loccisano, Sr. Art Director - Digital Experience
Susan Leki Lekanides, Producer
Rebecca Donohue, Account Director
Marc Rappin, SVP, Client Service Director.

Director: Lil X
Editor: John Maloney, Red Car NYC
Music: Michael Maxwell, Pink Noise

Click here to view a full case study for Game Show campaign.

ON: A Telly for Game Show via @jpenabickley

November 28, 2008No Comments

ON: Toshiba’s Scratch Pad

Picture 7

Toshiba has launched a new website to encourage the exploration of Toshiba’s vast product offerings. Users navigate the ‘What Next’ website by scribbling zig zags, lines, swirls and infinity signs that manipulate the small creatures on the site.

Visit www.leading-innovation.com to play

ON: Toshiba’s Scratch Pad via @jpenabickley

November 28, 2008No Comments

ON: Toshiba’s Scratch Pad

Picture 7

Toshiba has launched a new website to encourage the exploration of Toshiba’s vast product offerings. Users navigate the ‘What Next’ website by scribbling zig zags, lines, swirls and infinity signs that manipulate the small creatures on the site.

Visit www.leading-innovation.com to play

ON: Toshiba’s Scratch Pad via @jpenabickley

October 23, 2008No Comments

ON:Fuze

Check out this beautifully designed site. Fuze is succulent and sweet.Picture_3

All you need is a product and an idea. 

Picture_4

Check it out.

ON:Fuze via @jpenabickley

October 23, 2008No Comments

ON:Fuze

Check out this beautifully designed site. Fuze is succulent and sweet.Picture_3

All you need is a product and an idea. 

Picture_4

Check it out.

ON:Fuze via @jpenabickley

October 10, 2008No Comments

ON: Tribes

Definition: A tribe, viewed historically or developmentally, consists of a social group existing before the development of, or outside of, states.  (Source: Wikipedia)
Marketing To Tribes - We are all trying it.

At the center of most tribes is a passion for a shared experience.  This is no different from Social Networking.  Marketers will continue to try to market within Social Media and some will fail, some will learn and some will find the right tribe.  When a Brand finds the right Tribe they will win the popularity contest we call "Tribal-Share".

ON: Tribes via @jpenabickley

October 10, 2008No Comments

ON: Tribes

Definition: A tribe, viewed historically or developmentally, consists of a social group existing before the development of, or outside of, states.  (Source: Wikipedia)
Marketing To Tribes - We are all trying it.

At the center of most tribes is a passion for a shared experience.  This is no different from Social Networking.  Marketers will continue to try to market within Social Media and some will fail, some will learn and some will find the right tribe.  When a Brand finds the right Tribe they will win the popularity contest we call "Tribal-Share".

ON: Tribes via @jpenabickley

October 3, 2008No Comments

ON: The Simplicity of Saab

Test your Saab turbo genes.

Picture_12

Who said the micro site was dead?  This maze of questions demonstrated the complexity of the engine design with the simplicity of its turbo charged experience which is all up to you.  Start the Saab Test Here>>
 

ON: The Simplicity of Saab via @jpenabickley

October 3, 2008No Comments

ON: The Simplicity of Saab

Test your Saab turbo genes.

Picture_12

Who said the micro site was dead?  This maze of questions demonstrated the complexity of the engine design with the simplicity of its turbo charged experience which is all up to you.  Start the Saab Test Here>>
 

ON: The Simplicity of Saab via @jpenabickley
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 Joanna routinely to speaks and keynotes at conferences, corporations, non-profits, educational and professional organizations. Her subject matter expertise is customized to meet the needs of each audience. 

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Talk: Making Magic with Ai

Ai is the tool of the modern magician. At the nascent stages of the another industrial and social revolution, magic + math, multiplied by design makes what is invariable hard — seem remarkably easy.

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5Things

Begin the week with a health dose of inspiration, exploration. #5Things is a springboard for creativity, invention and thinking big. Join the optimistic intersection of design, tech and modern life on spaceship earth. 

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