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Latest in: Interactive Media
Consumer Experience · Experience Planning · Marketing Speak

ON: Emerging Media + Media Long Tail = Buying Confusion

As advertisers move more of their budgets to emerging media, they need to ensure that they don’t end up putting the brand on the back seat.  Emerging or new media is now referred to …
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By Joanna Peña-Bickley
 · 
August 14, 2007
Consumer Experience · Experience Planning · Marketing Speak · Uncategorized

ON: Emerging Media + Media Long Tail = Buying Confusion

As advertisers move more of their budgets to emerging media, they need to ensure that they don’t end up putting the brand on the back seat.  Emerging or new media is now referred to …
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By Joanna Peña-Bickley
 · 
August 14, 2007
Consumer Experience · Experience Planning · Marketing Speak

ON: Emerging Media + Media Long Tail = Buying Confusion

As advertisers move more of their budgets to emerging media, they need to ensure that they don’t end up putting the brand on the back seat.  Emerging or new media is now referred to …
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By Joanna Peña-Bickley
 · 
August 14, 2007
Creativity

ON:Muvi & The New Beetle

This is a smooth site.  LG introduces Muvi.  Beyond the sleek product design the visuals on this site were exciting and motivated me to think about trading up my Aquarius blue Beetle for a …
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By Joanna Peña-Bickley
 · 
May 30, 2007
Creativity

ON:Muvi & The New Beetle

This is a smooth site.  LG introduces Muvi.  Beyond the sleek product design the visuals on this site were exciting and motivated me to think about trading up my Aquarius blue Beetle for a …
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By Joanna Peña-Bickley
 · 
May 30, 2007
Uncategorized

ON: Spider-Man 3

As I am a big comic book fan I thought i would check out one of my favorite comic book properties Spider-Man 3.  Over all the experience was rich...This website has everything the internet …
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By Joanna Peña-Bickley
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May 10, 2007
Design & UI

ON:The Breach

Unless you're hiding under a rock, you've heard something about the movie "The Breach." It seems to be everywhere, and everyone is discussing it. I haven't seen the movie yet, but was so glad …
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By Joanna Peña-Bickley
 · 
March 25, 2007
The Soap Box

ON: The Agency Of The Future

The Agency of the future is built around its clients needs, not its former out-dated specialty.  We are all marketers no matter the discipline, creatives are strategic, account directors are relationship experts and business …
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By Joanna Peña-Bickley
 · 
March 25, 2007
Get In The Game - Gaming

ON:How To Kill Your Brand

This video has received over 450,000 views and over 2,500 comments.  The key to the building loyal consumers is honesty.  Read more at Campfire.
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By Joanna Peña-Bickley
 · 
March 8, 2007
Digital Video

ON: Bud.TV

Fresh off their USA Today Super Bowl advertising poll victory, Budweiser has flipped the switch on Bud.tv.  This might turn out to be one of the biggest stories in advertising this year. Anheuser-Busch will …
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By Joanna Peña-Bickley
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February 9, 2007
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