Get In The Game - Gaming Archives - Joanna Peña-Bickley

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Latest in: Get In The Game - Gaming

Gamification 101: In a world where everyone [millennials] gets a trophy, Are you in the game?

It's all the rage! But what is it exactly? Lets start with a basic definition: ga∙mi∙fi∙ca∙tion [gay-muh-fi-kay-shuhn]: integrating game dynamics into your site, service, community, content or campaign, in order to drive participation. The …

By Joanna Peña-Bickley

November 28, 2011

Get In The Game - Gaming · Social Software

on: google+ games

After a two week launch frenzy, ( google+ platform blog for developers blog, adding google posts to search results on google) , Google wants people to spend even more time using G+ by giving it …

By Joanna Peña-Bickley

August 22, 2011

Design & UI · Get In The Game - Gaming · Viral

on: dexter’s interactive video game

This is a second home run for team dexter. First it was the Find Dexter. This crime solving video game is something a bit more sophisticated and just as fun.

By Joanna Peña-Bickley

January 29, 2011

Digital Video · Get In The Game - Gaming · Social Software

on: fast fuels danger. danger makes legend

Adidas does a fantastic job of galvanizing its Facebook followers into action with a new turn-based game challenging players to capture big soccer cities. Connecting via Facebook, players are launched into head-to-head battle with …

By Joanna Peña-Bickley

October 27, 2010

Digital Video · Get In The Game - Gaming · Social Software

on: fast fuels danger. danger makes legend

By Joanna Peña-Bickley

October 27, 2010

Creativity · Get In The Game - Gaming

on: blur’s eye catching ads

I love this spot! A simple idea that speaks to all gamers. There is racing for kids and now there is Blur. "Race Like A Big Boy"

By Joanna Peña-Bickley

June 14, 2010

Branded Content · Digital Video · Experience Design · Get In The Game - Gaming · Viral

on: football boots and your future

This is one to watch! This is the first stage of a Nike journey that will ultimately see fans around the world write their own future through experiences that put them at the center …

By Joanna Peña-Bickley

May 21, 2010

Branded Content · Digital Video · Experience Design · Get In The Game - Gaming · Viral

on: football boots and your future

This is one to watch! This is the first stage of a Nike journey that will ultimately see fans around the world write their own future through experiences that put them at the center …

By Joanna Peña-Bickley

May 21, 2010

Get In The Game - Gaming · Inspire Me

ON: The The Beatles – Rock Band

When have you seen any piece of technology fuse one generation of people to another in a way that they can all actively participate in one mission? Its a rare occurrence. I found that …

By Joanna Peña-Bickley

September 12, 2009

Get In The Game - Gaming · Inspire Me

ON: The The Beatles – Rock Band

When have you seen any piece of technology fuse one generation of people to another in a way that they can all actively participate in one mission? Its a rare occurrence. I found that …

By Joanna Peña-Bickley

September 12, 2009

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