Adidas does a fantastic job of galvanizing its Facebook followers into action with a new turn-based game challenging players to capture big soccer cities.
Connecting via Facebook, players are launched into head-to-head battle with members of the adidas Football online community. Once a player picks their city, they are transported to a Google Maps-style view of the urban sprawl, divided into hundreds of segmented areas. It is up to the gamer to then claim these territories in text-based, one-on-one battles by attacking the space-holder with a choice of three skills, then defending the spot from new challengers with three blocking moves.
More than 3,000 players were using the game prior to its official launch via the adidas Football wall and its 2.3m followers this week.
Check out the site: http://www.adidas.com/dangermakeslegend