This is one to watch! This is the first stage of a Nike journey that will ultimately see fans around the world write their own future through experiences that put them at the center of the action. In June, fans will be able to live like their heroes through a unique experience on nikefootball.com that generates ripple videos and visuals from their own photos and information, placing them at the center stage.

http://vimeo.com/moogaloop.swf?clip_id=11896489&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1

Write The Future from Nalden on Vimeo.

It was directed by renowned Hollywood director and producer Alejandro G. Iñarritu (21 Grams, Babel).
Footballers can use this creative to build their own Facebook campaign to get noticed and selected for “The Chance” – an elite Nike Academy football camp in partnership with the Barclays Premier League in England that allows players to get scouted and get noticed at the highest level of the game.

This is epic!

on: football boots and your future via @jpenabickley