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Latest in: digital media
Branding · Interactive Marketing · Marketing Speak · New Media

ON: Vitamin Water Knows Their Audience

This past week I was watching MTV and got a glimpse at Vitamin Water's newest :10 and :15 second simple spots that has taken platform of "The Smart Life" to a new place as …
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By Joanna Peña-Bickley
 · 
May 19, 2007
Branding · Interactive Marketing · Marketing Speak · New Media

ON: Vitamin Water Knows Their Audience

This past week I was watching MTV and got a glimpse at Vitamin Water's newest :10 and :15 second simple spots that has taken platform of "The Smart Life" to a new place as …
gravatar
By Joanna Peña-Bickley
 · 
May 19, 2007
Uncategorized

ON: Digital+Marketing

Developments in Digital marketing and media are happening at such breakneck speed that marketers must prepare to navigate them--or be left behind. The Creative leaders today are born digital and have a hybrid of …
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By Joanna Peña-Bickley
 · 
March 22, 2007
Creativity

ON:Putting Users Inside “Pan’s Labyrinth”

A whimsical site for the Oscar nominated "Pan's Labyrinth" reflects the filmmaker's vision and features a Deep Focus-created forum for fans to turn their own artwork into an interactive experience. Journals of Imagination serves …
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By Joanna Peña-Bickley
 · 
March 5, 2007
Creativity · Uncategorized

ON:Putting Users Inside “Pan’s Labyrinth”

A whimsical site for the Oscar nominated "Pan's Labyrinth" reflects the filmmaker's vision and features a Deep Focus-created forum for fans to turn their own artwork into an interactive experience. Journals of Imagination serves …
gravatar
By Joanna Peña-Bickley
 · 
March 5, 2007
Branded Content

ON: Hammer & Coop

For those of us who are small car enthusiast this is a fun site.  Well-produced content takes you through a clever, yet simplistic experience.   Make sure to visit the Action Name Generator. Visit Hammer …
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By Joanna Peña-Bickley
 · 
March 3, 2007
Uncategorized

ON: Men 18 to 34 Years Old Are Key Online Video Viewers

Not that this comes as a surprise to those of us who delivered the highest number of streams during last years final four on CBS.com.  A new consumer research, Emerging Video Services, from Leichtman …
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By Joanna Peña-Bickley
 · 
February 28, 2007
Interactive Marketing

ON: Digital Shops That Take Control

THE WEB AND RELATED DIGITAL technologies are exposing major weaknesses in traditional agency skill sets, according to a study released yesterday by Forrester Research. This trend, the study finds, is working in favor of …
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By Joanna Peña-Bickley
 · 
February 28, 2007
Fab Experiences

ON: Nokia’s The Passenger

From the moment the flash loader began loading the first bits of information, my heart began pumping harder, then the first transition from the Eiffel Tower to the Champs-Elysées and I was in love. …
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By Joanna Peña-Bickley
 · 
February 24, 2007
Digital Video

ON: Frequent YouTube Visitors Watch Less Television

A recent Harris Poll of 2,309 U.S. adults, of whom 363 are frequent YouTube viewers, conducted online by Harris Interactive between December 12 and 18, 2006, found that almost one in three of these …
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By Joanna Peña-Bickley
 · 
February 8, 2007
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