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Marketing Speak

ON: RGA – Defining An Indusrty

Here is a shout out to all my colleagues who put their love, passion, blood, sweat and tears in to an organization that has changed the way interactive media is developed and seen by …
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By Joanna Peña-Bickley
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January 26, 2007
Branded Content

ON: Degree Hooks Up with 24

If the last four hours of 24 was not enough for the biggest fans, Degree has created branded content micro site so that fans can get the word on the back stories on the …
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By Joanna Peña-Bickley
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January 17, 2007
Social Media

ON: American Express, Ellen & MySpace

A smart entrance in to the social networking world for American Express.  You take ellen and her love for animals and plug in a few widgets and flash design and what you get is …
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By Joanna Peña-Bickley
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January 15, 2007
Mobile

ON: Yahoo! Go

Yahoo! has mobilized its offerings into a mobile application and service called "yahoo! go". The app is currently in beta but you can sign up for an alert once they expand the beta pool.  …
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By Joanna Peña-Bickley
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January 15, 2007
The Next Big Thing

ON: Freetown A Creative Haven

Freetown walls cover a space potentially infinite; every registered user can enter the city with his own creation and build a piece of the longest wall in the world. A personal folder is created …
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By Joanna Peña-Bickley
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January 11, 2007
Web 2.0

ON: 2007 Web Trends Map

The IA Trend Map shows all the big players, the current Internet trends and how they’re connected. It’s totally unscientific and almost useless, but definitely fun to look at.
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By Joanna Peña-Bickley
 · 
January 11, 2007
The Next Big Thing

ON: Freetown A Creative Haven

Freetown walls cover a space potentially infinite; every registered user can enter the city with his own creation and build a piece of the longest wall in the world. A personal folder is created …
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By Joanna Peña-Bickley
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Online Media / OLA

ON: Social Influencers & Ads

Social influencers consider online advertising one of the most important factors in their purchase decisions, second only to websites for a source of learning about products. A new study from DoubleClick shows that online …
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By Joanna Peña-Bickley
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January 9, 2007
Interactive Marketing · Uncategorized

ON: Brides.com & A Mature MySpace Audience

It's been widely reported that MySpace is heading towards middle age - over half their visitors are 35 or older.  But with all the hand-wringing about the aging of this lucrative franchise, it's easy …
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By Joanna Peña-Bickley
 · 
January 9, 2007
Interactive Marketing

ON: Brides.com & A Mature MySpace Audience

It's been widely reported that MySpace is heading towards middle age - over half their visitors are 35 or older.  But with all the hand-wringing about the aging of this lucrative franchise, it's easy …
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By Joanna Peña-Bickley
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January 9, 2007
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