ON: Brides.com & A Mature MySpace Audience

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Interactive Marketing

ON: Brides.com & A Mature MySpace Audience

By Joanna Peña-Bickley

January 9, 2007

1 min read

It's been widely reported that MySpace is heading towards middle age - over half their visitors are 35 or older. But with all the hand-wringing about the aging of this lucrative franchise, it's easy to forget that time marches on for everyone, even teens and college students.

The latest sign - interest groups targeting brides-to-be. Condé Nast's Brides.com has launched a MySpace page: www.myspace.com/bridesdotcom

This is a really smart, forward-thinking execution from a site that was only launched in April, out ahead of industry leaders The Knot and Wedding Channel. Read more in AdWeek.