November 29, 2010No Comments

on: myspace’s facebook mashup

The re-launch of MySpace is gathering pace with the launch of a new feature: Mashup with Facebook.

Mashup your Facebook Likes on Myspace
http://mediaservices.myspace.com/services/media/embed.aspx/m=107061549,t=1,mt=video

Myspace | Myspace Video

The video above demonstrates, the use of Facebook Connect in MySpace. This combo can import a user’s likes and will create a stream around it.  MySpace is determined to become a social entertainment verticle.  This new feature means that MySpace will know what a user already likes and therefore, can recommend new content and introduce users to things they might not know about.

on: myspace’s facebook mashup via @jpenabickley

November 19, 2010No Comments

on: myspace’s rethink

Can MySpace reclaim its glory of the early 2000's? MySpace has relaunched as a ‘social entertainment destination’.

 

This is a full rethink. This is an entirely different product.  Only time will tell if this re-positioning will reclaim it’s previous market share and glory.

on: myspace’s rethink via @jpenabickley

May 9, 2009No Comments

ON: The 5% That Actually Use Twitter

Twitterdocumentwide

Last week the the boys from Twitter, Evan Williams, Biz Stone and Jack Dorsey, visited the talking heads in the mainstream media after Time Magazine acknowledged them in their list of 100 Most Influential People in 2009. In the same week, the Harris Interactive Poll released a report via Media Post that has a few interesting stats as well as a few negative statements that has lead me to believe that many marketers, agencies and some social media "experts" have Twitter all wrong.  As a matter of fact, I ponder if brands that are there and not tweeting relevant insider or expert information to their followers understand that they are at risk of damaging their brands.

Thanks to @ev, @biz and @jack's many interviews we have found a few facts that we can build on.

  • Twitter is not a social network. (you are)
  • Twitter is a a succession of chirps as uttered by birds.
  • Twitter allows you to tweet to people who are willing to follow you.
  • You are an influencer to those who follow you.
  • Twitter is a wonderful forum for real people, companies and brand people with influence to broadcast messages.
  • Twitter allows for asynchronous "relationships"

The Skinny From Harris:

  • 74% of those aged 18-34 years old
    have a Facebook or MySpace account but this quickly drops off the older
    one gets. Only 24% of those 55 and older have an account
  • 8% of 18-34 year olds use Twitter, 7% of those 35-44 use it, 4% of those aged 45-54 and just 1% of those 55 and older
  • Men
    and women use Twitter at the same levels (5% each), but women are more
    likely to have a Facebook or MySpace account (52% versus 45%)
  • Two
    in five people with a high school degree or less have a Facebook or
    MySpace account compared to 55% of those with some college and 52% of
    those with at least a college degree.

So while the mainstream media may have found Twitter, only 5% of American consumers are currently using it. That 5% are more highly
educated and potentially more influential in a general sense if for no
other reason than traditional media's embrace of Twitter.

Data from Harris:

Online Social Network Usage - By Age & Gender (All Online Adults; % of Age Group)

Age Group

Gender

Network Usage

Total

18-34

35-44

45-54

55+

Male

Female

Have a Facebook or MySpace account

48%

74

47

41

24

45

52

Update Facebook or MySpace account at least once a day

16

29

17

10

3

14

18

Use Twitter (Net)

5

8

7

4

1

5

5

  Follow people on Twitter

5

8

6

4

1

5

5

  Use Twitter to send messages

3

4

5

1

*

3

2

None of these

51

25

50

59

76

54

47'

Source: Harris Interactive, April 2009  Multiple responses allowed; * indicates less than 0.5%

Online Social Network Usage - By Education (All Online Adults; % of Group)

Education

Network Usage

Total

HS or less

Some College

College Grad+

Have a Facebook or MySpace account

48%

40

55

52

Update Facebook or MySpace account at least once a day

16

14

18

16

Use Twitter (Net)

5

3

7

6

  Follow people on Twitter

5

3

6

6

  Use Twitter to send messages

3

1

4

4

None of these

51

59

43

47

Source: Harris Interactive, April 2009  Multiple responses allowed; * indicates less than 0.5%

In my experience in creating new ideas for brands Twitter has proven to
help me reach influencers following me who are interested in specific topics such as
racing, music, the elections and movies. (there are many many more topics)

If brands are dedicated to "engagement" then they must also be dedicated to building a library of content in strategically relevant areas.  This content can offer influencer's a chance to passionately evangelize the brands value over time. Twitter is the perfect platform to begin using your brand as a filter.  Can you name a few brands that are using Twitter to generate new interest, traffic and response to their offerings?

If you have not done so, you should join Twitter and see for yourselves.

ON: The 5% That Actually Use Twitter via @jpenabickley

December 21, 20081 Comment

ON: YOU & A Few New Media Truths

The words "Social Media" have become the most abused words in the last year.  The abuse has usually come from the agency world.  Instead of attempting to create advertising that inspired brand engagement  or "conversations" or even purchase, agencies spent a year attempting to jump on a bandwagon well after it passed by.

At my last speaking gig on Tribes Don Barber the moderator introduced me as an "expert" in Social Media.  When I took the stage I quickly corrected that statement. "I am a practitioner in the sport of marketing products and or services to people. I just happened to have been born into the digital practice. Anyone who claims that they are an "expert" in social media is full of shit."  The real definition of Social Media is a person who uses their persona to broadcast messages both through physical word-of-mouth and digital media therefore making them the media channel. The medium and the message have converged.  The only experts are people who have knowledge of human psychology and sociology.

When I saw Matt J McDonalds' post on Simple Social Media Truths - I had to repost them here.

1. Everyone thinks they are a social media expert.
2. Everyone is not a social media expert.
3. Not every company should have social media initiatives.
4. We’re all still figuring this out.
5. Conversations are important, but not as important as some people will have you believe.
6. Traditional advertising isn’t dead and won’t be for a while, if ever.
7. Blogging is hard work.
8. Twitter will not make or break you.
9. Don’t always cave to the mob.
10. The barriers to action are now so low that it’s incredible easy to act without thinking it through.
11. If you speak your mind, you are going to piss someone off eventually.
12. There’s no excuse to not be listening to the conversations online.
13. If the words “unless we get caught” are part of your plan, quit now.
14. Purists, Pessimists, and Doomsayers are almost always wrong.
15. The wrong way to do things is always the easiest.
16. There is still a ton of potential in this space.

I have a few to add.

  1. A widget is not an idea or insight.  It is a mechanism that facilitates easy sharing across digital media
  2.  Anyone who broadcasts his or her message is seeking recognition by their peers.
  3. Word of mouth marketing is giving people a reason to talk about
    your products and services, and making it easier for that conversation
    to take place.
  4. Social Media is part art and part science.  there is no one formula or tool that can make your brand famous.
  5. Give people a story worth repeating.
  6. Be Yourself! If you are not people will not buy you or your stories.
  7. Marketers should be prepared to listen, learn and change quickly.
  8. Broadcasting your message without a real way for consumers to talk back is not Social Media.
  9. There IS a difference between "organic" and "amplified" social media.  And consumers know it.
  10. You cannot create a "viral" video - only consumers who view it can make it "viral".
  11. Content & Stories remain King.  Figure out what your story is and tell it.

In 2009, we should only laud and recognize marketers, agencies and consumers who become
practitioners and inspire real conversations based on an insight or by
listening to what people desire and need from their brands.  If you look at the landscape today the companies who understand this are practicing, listening, learning and now selling in spite of the economic depression.

Connect to my network and Practice With Me!

What are your Social Media truths?  What annoys you the most about Social Media and the so called "experts"?  How will you improve the marketing landscape in 2009?  Let me know!

ON: YOU & A Few New Media Truths via @jpenabickley

December 21, 20082 Comments

ON: YOU & A Few New Media Truths

The words "Social Media" have become the most abused words in the last year.  The abuse has usually come from the agency world.  Instead of attempting to create advertising that inspired brand engagement  or "conversations" or even purchase, agencies spent a year attempting to jump on a bandwagon well after it passed by.

At my last speaking gig on Tribes Don Barber the moderator introduced me as an "expert" in Social Media.  When I took the stage I quickly corrected that statement. "I am a practitioner in the sport of marketing products and or services to people. I just happened to have been born into the digital practice. Anyone who claims that they are an "expert" in social media is full of shit."  The real definition of Social Media is a person who uses their persona to broadcast messages both through physical word-of-mouth and digital media therefore making them the media channel. The medium and the message have converged.  The only experts are people who have knowledge of human psychology and sociology.

When I saw Matt J McDonalds' post on Simple Social Media Truths - I had to repost them here.

1. Everyone thinks they are a social media expert.
2. Everyone is not a social media expert.
3. Not every company should have social media initiatives.
4. We’re all still figuring this out.
5. Conversations are important, but not as important as some people will have you believe.
6. Traditional advertising isn’t dead and won’t be for a while, if ever.
7. Blogging is hard work.
8. Twitter will not make or break you.
9. Don’t always cave to the mob.
10. The barriers to action are now so low that it’s incredible easy to act without thinking it through.
11. If you speak your mind, you are going to piss someone off eventually.
12. There’s no excuse to not be listening to the conversations online.
13. If the words “unless we get caught” are part of your plan, quit now.
14. Purists, Pessimists, and Doomsayers are almost always wrong.
15. The wrong way to do things is always the easiest.
16. There is still a ton of potential in this space.

I have a few to add.

  1. A widget is not an idea or insight.  It is a mechanism that facilitates easy sharing across digital media
  2.  Anyone who broadcasts his or her message is seeking recognition by their peers.
  3. Word of mouth marketing is giving people a reason to talk about
    your products and services, and making it easier for that conversation
    to take place.
  4. Social Media is part art and part science.  there is no one formula or tool that can make your brand famous.
  5. Give people a story worth repeating.
  6. Be Yourself! If you are not people will not buy you or your stories.
  7. Marketers should be prepared to listen, learn and change quickly.
  8. Broadcasting your message without a real way for consumers to talk back is not Social Media.
  9. There IS a difference between "organic" and "amplified" social media.  And consumers know it.
  10. You cannot create a "viral" video - only consumers who view it can make it "viral".
  11. Content & Stories remain King.  Figure out what your story is and tell it.

In 2009, we should only laud and recognize marketers, agencies and consumers who become
practitioners and inspire real conversations based on an insight or by
listening to what people desire and need from their brands.  If you look at the landscape today the companies who understand this are practicing, listening, learning and now selling in spite of the economic depression.

Connect to my network and Practice With Me!

What are your Social Media truths?  What annoys you the most about Social Media and the so called "experts"?  How will you improve the marketing landscape in 2009?  Let me know!

ON: YOU & A Few New Media Truths via @jpenabickley

October 10, 2008No Comments

ON: Tribes

Definition: A tribe, viewed historically or developmentally, consists of a social group existing before the development of, or outside of, states.  (Source: Wikipedia)
Marketing To Tribes - We are all trying it.

At the center of most tribes is a passion for a shared experience.  This is no different from Social Networking.  Marketers will continue to try to market within Social Media and some will fail, some will learn and some will find the right tribe.  When a Brand finds the right Tribe they will win the popularity contest we call "Tribal-Share".

ON: Tribes via @jpenabickley

October 10, 2008No Comments

ON: Tribes

Definition: A tribe, viewed historically or developmentally, consists of a social group existing before the development of, or outside of, states.  (Source: Wikipedia)
Marketing To Tribes - We are all trying it.

At the center of most tribes is a passion for a shared experience.  This is no different from Social Networking.  Marketers will continue to try to market within Social Media and some will fail, some will learn and some will find the right tribe.  When a Brand finds the right Tribe they will win the popularity contest we call "Tribal-Share".

ON: Tribes via @jpenabickley

July 11, 2008No Comments

ON: The New MySpace Player

MySpace sports a new player.
The Dark Knight in HD

http://mediaservices.myspace.com/services/media/embed.aspx/m=34157215,t=1,mt=video

The interaction design seems to be activated on the backbone of an AS3 framework.  The new MySpace player now takes on YouTube with a flash full-screen mode, a related videos menu,
skinning, ad and localization support.  My favorite part was the HD video feature.  An no good player would be worth a thing with about the wigetization of its sharing platform.  Now I just wish MySpace would make it easy for me to install their movies across all social networking platforms.

ON: The New MySpace Player via @jpenabickley
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