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ON: Vitamin Water Knows Their Audience

gravatar
 · 
May 19, 2007
 · 
1 min read

This past week I was watching MTV and got a glimpse at Vitamin Water's newest :10 and :15 second simple spots that has taken platform of "The Smart Life" to a new place as they have ventured into television media and created a highly engaging new web site that educates, entertains and delivers passion points for a mass consumer who aspires to make smart choices.

Picture_2

Using a great British voice the spots are quick and to the point and they drive to a medium that engages the consumer in their product offering.  Just Yummy!  Click on Try It (top left corner of the site) to see the :10 and :15 ads.

Vie The Site at : http://vitaminwater.com/

Below is an example of their :30 Sec spot that is running on ESPN.

ON: Vitamin Water Knows Their Audience via @jpenabickley
Comments
hi,
vitamin water is used to ensure good health for everyone…
cheers
Suma valluru
—————————————-
http://www.vitamin-shoppe.org
jon
It may be full of sugar and it may have no great health benefits but the marketing does exactly what it is supposed to… it follows a formula. this post is about the marketing.
hi,
vitamin water is used to ensure good health for everyone…
cheers
Suma valluru
—————————————-
http://www.vitamin-shoppe.org
Meh – not a big fan of Vitamin Water. It’s nothing but sugar. 150 calories in one bottle!
jon
It may be full of sugar and it may have no great health benefits but the marketing does exactly what it is supposed to… it follows a formula. this post is about the marketing.
Meh – not a big fan of Vitamin Water. It’s nothing but sugar. 150 calories in one bottle!

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