ON: Vitamin Water Knows Their Audience

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ON: Vitamin Water Knows Their Audience

By Joanna Peña-Bickley

May 19, 2007

1 min read

This past week I was watching MTV and got a glimpse at Vitamin Water's newest :10 and :15 second simple spots that has taken platform of "The Smart Life" to a new place as they have ventured into television media and created a highly engaging new web site that educates, entertains and delivers passion points for a mass consumer who aspires to make smart choices.

Using a great British voice the spots are quick and to the point and they drive to a medium that engages the consumer in their product offering. Just Yummy! Click on Try It (top left corner of the site) to see the :10 and :15 ads.

Vie The Site at : http://vitaminwater.com/

Below is an example of their :30 Sec spot that is running on ESPN.

Tagged: Brand Platforms · Denver Water · digital media · interactive marketing · Joanna Peña-Bickley · joanna pena · smart water · Vitamin Water · Watch around Water · World Water Day

Comments

suma valluru

June 27, 2007 at 8:23 am

hi,
vitamin water is used to ensure good health for everyone…
cheers
Suma valluru
—————————————-
http://www.vitamin-shoppe.org

jon

May 20, 2007 at 7:09 pm

It may be full of sugar and it may have no great health benefits but the marketing does exactly what it is supposed to… it follows a formula. this post is about the marketing.