This past week I was watching MTV and got a glimpse at Vitamin Water's newest :10 and :15 second simple spots that has taken platform of "The Smart Life" to a new place as they have ventured into television media and created a highly engaging new web site that educates, entertains and delivers passion points for a mass consumer who aspires to make smart choices.

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Using a great British voice the spots are quick and to the point and they drive to a medium that engages the consumer in their product offering.  Just Yummy!  Click on Try It (top left corner of the site) to see the :10 and :15 ads.

Vie The Site at : http://vitaminwater.com/

Below is an example of their :30 Sec spot that is running on ESPN.

ON: Vitamin Water Knows Their Audience via @jpenabickley