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Latest in: interactive marketing
Creativity · Inspire Me · Interactive Marketing · Web 2.0

ON: Sites Worth Visiting

Over the last few weeks I have had a number of public relations representatives contact me to review their sites.  Due to the phenomenally busy week I have had, I have not had the …
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By Joanna Peña-Bickley
 · 
June 16, 2008
Interactive Marketing

ON: Technology’s Place in a Marketer’s Brand

Today I was writing up concepts that were devoid of medium, they were pure ideas, pure messages.  Messages that evoked or contained emotion (shinny happy people).  On the way home as I putz-ed around …
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By Joanna Peña-Bickley
 · 
August 1, 2007
Digital Video · Industry Talk

ON: TracyLocke Digital Day – Online Video

As many of you know I am the Vice President of Interactive in a traditional promotions agency.  For a marketer who was born digital and spent my career working in big digital shops (Organic, …
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By Joanna Peña-Bickley
 · 
July 28, 2007
Branded Content

ON: Scion’s Little Deviant

Scion’s new boisterous looking xD is launching with an equally boisterous campaign. www.littledeviant.com sets the theme – a slick, interactive flash based site.  Its fun and informal tone pitches the car directly at Scion’s …
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By Joanna Peña-Bickley
 · 
July 2, 2007
Branding · Creativity · Design & UI · Mobile

ON: Axe’s BomChickaWahWah

While I am not a 16 year old boy trying to turn on my girl with my sexy smelling cheap deodorant... i do see the appeal of the BomChickaWahWah campaign from Axe.  Axe Body …
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By Joanna Peña-Bickley
 · 
June 25, 2007
Branding · Interactive Marketing · Marketing Speak · New Media

ON: Vitamin Water Knows Their Audience

This past week I was watching MTV and got a glimpse at Vitamin Water's newest :10 and :15 second simple spots that has taken platform of "The Smart Life" to a new place as …
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By Joanna Peña-Bickley
 · 
May 19, 2007
Branding · Interactive Marketing · Marketing Speak · New Media

ON: Vitamin Water Knows Their Audience

This past week I was watching MTV and got a glimpse at Vitamin Water's newest :10 and :15 second simple spots that has taken platform of "The Smart Life" to a new place as …
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By Joanna Peña-Bickley
 · 
May 19, 2007
Industry Talk

ON: Digital Just Does It Better

Today I was playing catch up on my reading.  Three great articles jumped out at me.  First was the TNS Media Intelligence report on US Advertising Expenditures for 2006.  In the report it cited …
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By Joanna Peña-Bickley
 · 
May 10, 2007
Industry Talk

ON: Digital Just Does It Better

Today I was playing catch up on my reading.  Three great articles jumped out at me.  First was the TNS Media Intelligence report on US Advertising Expenditures for 2006.  In the report it cited …
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By Joanna Peña-Bickley
 · 
May 10, 2007
Marketing Speak

ON: Digital Marketing Podcast & Course

This week I have begun preparing to coordinate a series of podcasts and lectures for brand marketers and traditional advertisers to be hosted by me and Mark Rosal @ Visual Goodness. Taking queues and …
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By Joanna Peña-Bickley
 · 
May 2, 2007
Older Posts ›

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